Search Results for Consumer behaviour

|

|

|

Enable Accessibility Mode

|

Remember to clear the cache and close the browser window.

IIE Logo

Search Limit

Rooms Restriction Values

Search Field

Target Value

Limit Value

Restriction Value

Search For:

Advanced Search

Switch to list view

Switch to thumbnail view

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

165 Results Found

Subscribe to search results

1 .. 3 4 5 6 7 .. 14

000000000000IIE

Print

Select a list

Make this your default list.

The following items were successfully added.

There was an error while adding the following items. Please try again.

One or more items could not be added because you are not logged in.

109.

Cover image for Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

by

Mujeer, A. Qasim.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumer behavior.

Available: Copies:

110.

Cover image for The eye of the driver : an analysis of what men and women see in luxury cars

The eye of the driver : an analysis of what men and women see in luxury cars

The eye of the driver : an analysis of what men and women see in luxury cars

by

Pougnet, Jacqueline.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumer behavior.

Available: Copies:

111.

Cover image for Fashion Branding and Consumer Behaviors : Scientific Models

Fashion Branding and Consumer Behaviors : Scientific Models

by

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

Consumer behavior.

Available: Copies:

112.

Cover image for Customer sense : how the 5 senses influence buying behavior

Customer sense : how the 5 senses influence buying behavior

by

Krishna, Aradhna.

Format:

Books

Publication Date

2013

Excerpt:

Consumer behavior.

Available: Copies:

113.

Cover image for Mobile influence : the new power of the consumer

Mobile influence : the new power of the consumer

by

Martin, Chuck, 1949- author.

Format:

Books

Publication Date

2013

Excerpt:

Consumer behavior.

Available: Copies:

114.

Cover image for Consumer behavior

Consumer behavior

by

Hoyer, Wayne D. author.

Format:

Books

Publication Date

2013

Excerpt:

Consumer behavior / Hoyer, Wayne D. author.

Available: Copies:

115.

Cover image for Emotions and consumption behaviour

Emotions and consumption behaviour

by

Soscia, Isabella.

Format:

Books

Publication Date

2013

Excerpt:

Consumer behavior.

Available: Copies:

116.

Cover image for How cool brands stay hot : branding to Generation Y

How cool brands stay hot : branding to Generation Y

by

Bergh, Joeri van den, 1971-

Format:

Books

Publication Date

2013

Excerpt:

Consumer behavior.

Available: Copies:

117.

Cover image for Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

by

Pauling, Thomas Gordan.

Format:

Computer file

Publication Date

2012

Excerpt:

Consumer behavior.

Available: Copies:

118.

Cover image for The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

by

Adie, Lauren Amy.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior.

Available: Copies:

119.

Cover image for Product innovation toolbox : a field guide to consumer understanding and research

Product innovation toolbox : a field guide to consumer understanding and research

by

Beckley, Jacqueline H.

Format:

Books

Publication Date

2012

Excerpt:

Consumer behavior.

Available: Copies:

120.

Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail

Online consumer behavior : theory and research in social media, advertising, and e-tail

by

Close, Angeline, editor.

Format:

Books

Publication Date

2012

Excerpt:

Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

Available: Copies:

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

1 .. 3 4 5 6 7 .. 14

Limit Search Results

Narrowed by:

Included

Subject: Consumer behavior.

Access Level

Author

Schiffman, Leon G.

(13)

Kanuk, Leslie Lazar.

(9)

(5)

(5)

Olson, Jerry C. (Jerry Corrie), 1944-

(5)

Peter, J. Paul.

(5)

Solomon, Michael R.

(5)

Lindström, Martin, 1970-

(4)

Blackwell, Roger D.

(3)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(3)

Evans, Martin (Martin J.)

(3)

Rousseau, Deon.

(3)

Behrer, Mattias.

(2)

(2)

D'Amico, Michael.

(2)

Danziger, Pamela N.

(2)

Engel, James F.

(2)

Frank, Robert H.

(2)

Frank, Robert H., author.

(2)

Goldsmith, Ronald Earl.

(2)

Hawkins, Del I.

(2)

Hoyer, Wayne D.

(2)

Jamal, Ahmad, 1965-

(2)

Krishna, Aradhna.

(2)

MacInnis, Deborah J.

(2)

MacInnis, Deborah J., author.

(2)

Miniard, Paul W.

(2)

Solomon, Michael R., author.

(2)

Swarbrooke, John.

(2)

Underhill, Paco.

(2)

Wisenblit, Joseph.

(2)

Zikmund, William G.

(2)

Adie, Lauren Amy.

(1)

Albanese, Paul J.

(1)

Aleti, Torgeir, author.

(1)

Anderson, Alison.

(1)

(1)

Arnould, Eric J.

(1)

Babin, Barry J.

(1)

Bagozzi, Richard P.

(1)

Barber, Benjamin R., 1939-

(1)

Baskin, Jonathan Salem.

(1)

Beckley, Jacqueline H.

(1)

Beetham, Margaret, 1919-

(1)

Belk, Russell W.

(1)

(1)

Berger, Arthur Asa, 1933-

(1)

Bergh, Joeri van den, 1971-

(1)

Bergh, Joeri van den.

(1)

Berkman, Harold W.

(1)

Bettman, James R.

(1)

Beverland, Michael.

(1)

Binney, Wayne, author.

(1)

(1)

Block, Lauren G.

(1)

(1)

Blythe, Jim, author.

(1)

(1)

Boshoff, Christo.

(1)

Brennan, Linda L. author.

(1)

Brewer, S. (Samuel W.)

(1)

Bridger, Darren.

(1)

Brijball, Sanjana.

(1)

Brink, A. (Annekie)

(1)

British Broadcasting Corporation.

(1)

Britton, Terry.

(1)

(1)

Buhalis, Dimitrios.

(1)

(1)

Cahill, Dennis J.

(1)

Cant, M. C. (Michael Colin), 1957-

(1)

Cartwright, Edward, author.

(1)

Cave, Susan, 1949-

(1)

Chan, Eugene, author.

(1)

Chartered Management Institute (Great Britain)

(1)

Chaudhuri, Arjun.

(1)

Choi, Tsan-Ming, editor.

(1)

Clarke, David B.

(1)

Cline, Thomas W.

(1)

Close, Angeline, editor.

(1)

Clune, Stephen, editor.

(1)

Cohen, Marshal.

(1)

Coney, Kenneth A.

(1)

(1)

Cronley, Maria L.

(1)

(1)

Dann, Stephen, 1973-

(1)

(1)

Dobscha, Susan, editor.

(1)

Doel, Marcus A.

(1)

Du Plessis, P. J.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943- Consumer behaviour.

(1)

Dupree, James V.

(1)

(1)

Frank, Robert H. 1945- VerfasserIn. (DE-588)124848648 (DE-627)366971328 (DE-576)164417044

(1)

(1)

Gabriel, Yiannis,, 1952-

(1)

Gowpall, Yathika, editor.

(1)

Grant, John, 1964-

(1)

Gundlach, Gregory T. (Gregory Thomas)

(1)

Gürhan-Canli, Zeynep, 1968-

(1)

Hanlon, Patrick.

(1)

(1)

Hantula, Donald A.

(1)

Harris, Eric G.

(1)

(1)

(1)

Hofmeyr, J. H. (Jan H.)

(1)

Horner, Susan, 1956-

(1)

(1)

Housiaux, Kate M. L., 1971-

(1)

Howard, John A.

(1)

Howard, John A. Consumer behavior in marketing strategy.

(1)

Hoyer, Wayne D. author.

(1)

Hoyer, Wayne D., author.

(1)

Huffman, Cynthia.

(1)

Independent Institute of Education. Vega School of Brand Leadership.

(1)

Johnson, Lisa, 1967-

(1)

Joubert, Johan Pierre Retief, editor.

(1)

Kanner, Bernice.

(1)

Kardes, Frank R.

(1)

Kazmi, S. H. H.

(1)

Kennedy, Dan S., 1954-

(1)

(1)

LaSalle, Diana, 1949-

(1)

(1)

Lewis, David, 1942-

(1)

Lindquist, Jay D.

(1)

Lopetcharat, Kannapon.

(1)

Luce, Mary Frances, 1967-

(1)

Ludden, Geke, 1978- editor.

(1)

Maclaran, Pauline.

(1)

Makhafola, Kelebogile.

(1)

Martin, Chuck, 1949- author.

(1)

Matsolo, Sibongiseni.

(1)

Meethan, Kevin.

(1)

Mick, David Glen.

(1)

(1)

Minahan, Stella.

(1)

Mittal, Banwari.

(1)

(1)

Mothersbaugh, David L.

(1)

Moutinho, Luiz.

(1)

(1)

Mujeer, A. Qasim.

(1)

Newman, Bruce I.

(1)

Nguyễn, Đăng Minh, author.

(1)

Niedderer, Kristina, editor.

(1)

Northey, Gavin, author.

(1)

O'Shaughnessy, John, 1927-

(1)

Paredes, Maria Dulce.

(1)

Parker, Lukas, author.

(1)

Parsons, Elizabeth.

(1)

Parumasur, Sanjana Brijball.

(1)

(1)

Pauling, Thomas Gordan.

(1)

(1)

Pieters, Rik, author.

(1)

Pieters, Rik. author.

(1)

(1)

Pougnet, Jacqueline.

(1)

Pradeep, A. K., 1963-

(1)

Price, Linda L. (Linda LaVonne), 1952-

(1)

Priester, Joseph R., 1960-

(1)

Raaij, W. Fred van.

(1)

Rabolt, Nancy J.

(1)

(1)

(1)

(1)

(1)

Roberts-Lombard, Mornay.

(1)

Runyon, Kenneth E.

(1)

Schiffman, Leon G. (DE-588)154336181

(1)

Schiffman, Leon G. Consumer behaviour 4th ed.

(1)

Schiffman, Leon G., author.

(1)

Schmitt, Bernd.

(1)

Seeco, Louis Itumeleng.

(1)

Sethna, Zubin, author.

(1)

Sheth, Jagdish N.

(1)

Silverstein, Michael J.

(1)

Sirgy, M. Joseph.

(1)

(1)

Solomon, Michael R. author.

(1)

Soscia, Isabella.

(1)

(1)

Statt, David A., 1942-

(1)

Stephan, Kristina.

(1)

Stevens, Robert E., 1942-

(1)

Stevens, Robert E., 1942- Market analysis.

(1)

Stinnett, Bill.

(1)

Sutherland, Max.

(1)

Trentmann, Frank.

(1)

Trijp, Hans van (Johannes Cornelia Maria van)

(1)

Van Zutphen, Glenn.

(1)

Versfeld, R. Andrew.

(1)

Weiss, Steve M.

(1)

Wells, Victoria K.

(1)

Wells, Victoria.

(1)

Wickstrom, Maurya.

(1)

Widing, Robert E.

(1)

Format

(150)

(8)

(3)

Electronic Resources

(3)

(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Theses/Dissertations

Material Type

Audio-visual Material

Developer Books

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(165)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Education (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Reference Material

Standard shelving location

Store Room/Cupboard

Publication Date

Subject

(26)

Motivation research (Marketing)

(21)

Marketing research.

(14)

Marketing -- Psychological aspects.

(11)

Verbraucherverhalten.

(9)

Branding (Marketing)

(8)

(8)

Consumers -- Psychology.

(6)

Consumers' preferences.

(6)

(6)

Shopping -- Psychological aspects.

(6)

Consumer behavior -- United States.

(5)

Consumers -- Research.

(5)

Consumption (Economics)

(5)

Microeconomics.

(5)

Neuromarketing.

(5)

Target marketing.

(5)

Market segmentation.

(4)

(4)

(4)

(4)

(3)

(3)

Consommateurs -- Comportement.

(3)

Consumentengedrag.

(3)

Consumers -- Attitudes.

(3)

Consumption (Economics) -- Psychological aspects.

(3)

Customer relations.

(3)

Export marketing.

(3)

(3)

Internet marketing.

(3)

Market surveys.

(3)

Product management.

(3)

(3)

Advertising -- Psychological aspects.

(2)

Brand name products.

(2)

Communication in marketing.

(2)

Consumer behavior -- Psychological aspects.

(2)

Consumer behavior -- South Africa.

(2)

Consumer behavior -- United States -- Case studies.

(2)

Consumer behaviour

(2)

Consumer behaviour.

(2)

Consumer satisfaction.

(2)

Consumers -- Examinations, questions, etc.

(2)

Consumers -- South Africa.

(2)

Consumption (Economics) -- Social aspects.

(2)

Customer loyalty.

(2)

Decision making.

(2)

Economics -- Psychological aspects.

(2)

Fashion merchandising.

(2)

(2)

Market surveys -- United States.

(2)

Marketing -- Sex differences.

(2)

Marketing -- Social aspects.

(2)

Marketing -- South Africa.

(2)

Motivation research (Marketing) -- Examinations, questions, etc.

(2)

(2)

Psychology -- Social aspects.

(2)

Senses and sensation.

(2)

(2)

Social influence.

(2)

Social marketing.

(2)

Women consumers.

(2)

Young adult consumers.

(2)

Young consumers.

(2)

Advertising -- South Africa -- Cross-cultural studies.

(1)

(1)

Affluent consumers -- Psychology.

(1)

Alcoholic beverages -- Advertising.

(1)

Análisis de mercadeo -- Estados Unidos.

(1)

Aspects psychologiques.

(1)

Aufsatzsammlung

(1)

Automobiles -- Marketing.

(1)

Bernays, Edward L., 1891-1995.

(1)

Besluitvorming.

(1)

Brand choice -- Psychological aspects.

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects.

(1)

Capitalism -- United States.

(1)

(1)

(1)

Child consumers -- United States.

(1)

Child consumers.

(1)

Clothing and dress -- Marketing.

(1)

Commercial art -- Sex differences.

(1)

Communication in marketing -- India.

(1)

Comportamiento del consumidor -- Estados Unidos -- Estudio de casos.

(1)

Comportamiento del consumidor -- Estados Unidos.

(1)

Comportement du consommateur.

(1)

Comportement social.

(1)

Comportement économique.

(1)

Consommateurs -- Comportement -- États-Unis -- Cas, Études de.

(1)

Consommateurs -- Comportement -- États-Unis.

(1)

(1)

Consumer behavior

(1)

Consumer behavior -- Africa, Southern.

(1)

Consumer behavior -- Examinations, questions, etc.

(1)

Consumer behavior -- History -- 20th century.

(1)

Consumer behavior -- India.

(1)

Consumer behavior -- South Africa -- Cross-cultural studies.

(1)

Consumer behavior -- Textbooks.

(1)

Consumer protection.

(1)

Consumer research.

(1)

Consumers -- Reseach.

(1)

Consumers' preferences -- Econometric models.

(1)

Consumptiemaatschappij.

(1)

Consumption (Economics) -- United States.

(1)

Cross-cultural studies.

(1)

Culture -- Semiotic models.

(1)

Culturele aspecten.

(1)

Dichter, Ernest, 1907-1991.

(1)

(1)

Economic man -- Examinations, questions, etc.

(1)

Economics -- Sociological aspects.

(1)

Electronic commerce -- Psychological aspects.

(1)

(1)

Entscheidungsfindung.

(1)

(1)

(1)

Feminist theory.

(1)

Fidélité à une marque.

(1)

(1)

Food preferences.

(1)

Freud, Sigmund, 1856-1939.

(1)

(1)

Geographical perception.

(1)

Individual behaviour.

(1)

Industrial design.

(1)

Industrial organization (Economic theory)

(1)

Information behavior.

(1)

Internet advertising -- Psychological aspects.

(1)

Internet marketing -- United States.

(1)

(1)

Irrationaliteit.

(1)

Irrationalität.

(1)

(1)

Konsumentenverhalten.

(1)

Konsumentpsykologi.

(1)

Language and culture.

(1)

Lifestyles -- Case studies.

(1)

Lifestyles -- Economic aspects.

(1)

(1)

Luxuries -- Marketing.

(1)

(1)

Market segmentation -- South Africa.

(1)

Market surveys -- United States -- Case studies.

(1)

(1)

Marketing -- Management.

(1)

Marketing -- Moral and ethical aspects.

(1)

Marketing -- Planning.

(1)

Marketing -- Research.

(1)

Marknadsföring.

(1)

Marques de commerce -- Choix.

(1)

(1)

Material culture.

(1)

Materialism -- Social aspects -- United States.

(1)

Materialism -- Social aspects.

(1)

(1)

Microeconomics -- Examinations, questions, etc.

(1)

(1)

Mobile commerce.

(1)

Motivational research (Marketing)

(1)

Multiculturalism in advertising.

(1)

New products -- Psychological aspects.

(1)

Object (Aesthetics)

(1)

Older consumers.

(1)

(1)

(1)

(1)

Processed foods -- Marketing.

(1)

Product design.

(1)

Produits de marque -- Aspect psychologique.

(1)

Produits de marque -- Aspect social.

(1)

Produits de marque -- Commercialisation.

(1)

Produits de marque -- Marketing.

(1)

(1)

Public interest.

(1)

Public relations & advertising.

(1)

Public relations -- History -- 20th century.

(1)

(1)

Resonerande (psykologi)

(1)

Restaurant management.

(1)

(1)

Risk-taking (Psychology)

(1)

(1)

Self-interest -- Examinations, questions, etc.

(1)

(1)

Semiotics -- Psychological aspects.

(1)

Semiotics -- Social aspects.

(1)

(1)

Social conditions

(1)

Social interaction.

(1)

Stores, Retail -- Psychological aspects.

(1)

Style de vie -- Aspect économique.

(1)

Südafrika (Staat)

(1)

(1)

(1)

Themed environments.

(1)

Thought and thinking.

(1)

Item Available

Advanced Search Location

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

{sortLabel}

	{facetName}	{results}

	{displayName}	{count}
{error}

Copyright 2020 Sirsi Corporation - Portfolio Version 5.0.2