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25.

Consumer behaviour and marketing strategy

Peter, J. Paul.

Format:

Books

Publication Date

1999

Excerpt:

Consumer behaviour and marketing strategy / Peter, J. Paul.

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26.

Effective marketing : creating and keeping customers

Zikmund, William G.

Format:

Electronic Resources

Publication Date

1998

Excerpt:

Consumer behavior.

Available: Copies:

27.

Marketing management : analysis, planning, implementation, and control

Kotler, Philip.

Format:

Books

Publication Date

1997

Excerpt:

Environment -- 6. Analyzing Consumer Markets and Buying Behavior -- 7. Analyzing Business Markets and Business

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28.

Buyer behaviour : strategic marketing applications

Du Plessis, P. J.

Format:

Books

Publication Date

1997 1990

Excerpt:

Buyer behaviour : strategic marketing applications / Du Plessis, P. J.

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29.

Marketing : contemporary concepts and practices

Schoell, William F.

Format:

Books

Publication Date

1995

Excerpt:

. Organizational Markets and Buying Behavior. Ch. 7. Market Segmentation. Ch. 8. Targeted Marketing -- Sect. III

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