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1. 
Cover image for Internet marketing
Internet marketing
by 
Hofacker, Charles F.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix06/00036498.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/wiley035/00036498.html
Cover http://swbplus.bsz-bw.de/bsz08739104xcov.htm
Format: 
Books
Publication Date 
2001
Excerpt: 
Communications Strategy -- Web Site Communication Goals -- Establishing Online Relationships -- Human Information
Available: Copies:
2. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2000
Excerpt: 
intermediaries ; The promotional strategy and marketing communication ; Implementing promotional mix strategies
Available: Copies:
3. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
, and strategy. -- 13. Distribution channels. -- 14. Promoting products : communication and promotion
Available: Copies:
4. 
Cover image for Marketing communications : principles and practice
Marketing communications : principles and practice
by 
Kitchen, Philip J.
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=849251&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing communications : principles and practice / Kitchen, Philip J.
Available: Copies:
5. 
Cover image for Introduction to marketing
Introduction to marketing
by 
Strydom, J. W.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing communication.
Available: Copies:
6. 
Cover image for Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1999
Excerpt: 
objectives and strategies -- 7. The communication plan : the advertising and sales promotion plans -- 8. The
Available: Copies:
7. 
Cover image for Achieving excellence in selling : the South African approach
Achieving excellence in selling : the South African approach
by 
Blem, Norman.
Format: 
Books
Publication Date 
1997
Excerpt: 
Communication.
Available: Copies:
8. 
Cover image for Achieving excellence in selling : the South African approach
Achieving excellence in selling : the South African approach
by 
Blem, Norman.
Format: 
Books
Publication Date 
1997
Excerpt: 
Communication.
Available: Copies:
9. 
Cover image for Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1995
Excerpt: 
objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The
Available: Copies:
10. 
Cover image for Promotional strategy : managing the marketing communications process
Promotional strategy : managing the marketing communications process
by 
Engel, James F.
Format: 
Books
Publication Date 
1994
Excerpt: 
Promotional strategy : managing the marketing communications process / Engel, James F.
Available: Copies:
11. 
Cover image for Promotional strategy : managing the marketing communications process
Promotional strategy : managing the marketing communications process
Promotional strategy : managing the marketing communications process
by 
Engel, James F.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht003913737.PDF
Format: 
Books
Publication Date 
1991
Excerpt: 
Promotional strategy : managing the marketing communications process / Engel, James F.
Available: Copies:
12. 
Cover image for Public relations for your business.
Public relations for your business.
by 
Jefkins, Frank William.
Format: 
Books
Publication Date 
1990
Excerpt: 
Communication.
Available: Copies:
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Author
Lamb, Charles W.
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McDaniel, Carl, Jr., 1941- author.
(4)
McDonald, Malcolm.
(4)
Elliott, Roger (Associate professor), author.
(3)
Klopper, H. B., 1974- author.
(3)
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Communication in marketing.
(15)
Advertising.
(11)
Marketing -- Management.
(11)
Branding (Marketing)
(6)
Marketing -- South Africa.
(6)
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