packaging ; Product lifecycle ; Pricing strategy ; Distribution ; Sales management and the sales environment.

environment. -- 5. Marketing information systems and marketing research. -- 6. Consumer markets and consumer

endeavour to move into a new business environment. Looking at the opportunities and the risks involved, the

Participants. Ch. 3. The Environment of Marketing Channels. Ch. 4. Behavioral Processes in Marketing Channels

Marketing -- Macro-environment.

Environment -- Strategic Capabilities and Direction. Measuring Strengths and Weaknesses. Developing Marketing

Environment -- 6. Analyzing Consumer Markets and Buying Behavior -- 7. Analyzing Business Markets and Business

Environment of Marketing. Ch. 3. Marketing Management and the Planning Process -- Sect. II. Target Markets

of the theory and practice of marketing in a competitive environment.

-- Analyzing the environment -- Analyzing the product and the competition -- Analyzing markets -- Integrating