buying behaviors of today's mothers and moms-to-be. They offer original consumer research, case studies

opportunity ; Research brings opportunities ; The fresh meat opportunity ; The natural instinct ; The

and proprietary research work -- Ch. 14. The power of giving back -- Ch. 15. All projects are not

-and-mortar marketers -- 6. Relationship marketing and customer relationship management (CRM) -- 7. Marketing research

. Competition and research -- Day 4. Target market -- Day 5. Positioning -- Day 6. Niche marketing -- Day 7

Motivation research (Marketing)

Laying the groundwork -- The marketing perspective -- Marketing planning -- Marketing research and

Decision-Making and marketing Research -- Segmenting and Targeting Markets -- Positioning the Firm and its

research -- Ch. 6 Product decisions -- Ch. 7 Distribution decisions -- Ch. 8 Promotion decisions -- Ch. 9

The marketing world -- The marketing environment -- Marketing research -- Consumer and business

Market Selection Decisions -- Research Tools for Understanding Sports Consumers -- Understanding

professionals and academics who bring their original research findings and first-hand experience of the tourism