Commitment -- 2.Effective Writing l -- Standard Usage -- Usage Tip 1: Rules and Guidelines -- Usage Tip 2

659.2 H758P 2012

: Understanding PR -- Chapter 2: PR Ethics -- Chapter 3: The make up of the PR industry -- Chapter 4: How to

659.2 S462R 2012

659.2 SAL

659.2 D691R 2011

of pr -- Learn to ignore the old rules -- 2. The new rules of marketing and pr -- The long tail of

and ethics -- pt. 2. Public relations in practice. Introducing the practice -- Public relations in

659.2 C623D 2011

-- Priority publics -- Channels -- Role of the writer -- Conclusions -- Exercises -- Chapter 2: Ethical and

659.2 GOR

Management: Building Bridges between Public Relations and Other Managerial Functions / Barbara DeSanto -- 2.A