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by 
Brown, Rob, 1962 December 17-
Format: 
Books
Publication Date 
2009
Excerpt: 
Public relations and the social web : how to use social media and Web 2.0 in communications / Brown
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by 
Cambie, Silvia.
Format: 
Books
Publication Date 
2009
Excerpt: 
International communications strategy : developments in cross-cultural communications, PR and
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52. 
Cover image for Strategic issues management : organizations and public policy challenges
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2009
Excerpt: 
Communication -- Vignette: It Takes Two to Tango -- Ch. 9. Issues Management and Risk Communication -- Vignette
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by 
Smith, Ronald D., 1948-
Format: 
Books
Publication Date 
2009
Excerpt: 
campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the
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54. 
Cover image for Becoming a public relations writer : a writing process workbook for the profession
by 
Smith, Ronald D., 1948-
Format: 
Books
Publication Date 
2008
Excerpt: 
Writing-- and what it means to you -- Effective writing -- Persuasive communication -- The writing
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56. 
Cover image for International public relations : negotiating culture, identity, and power
by 
Curtin, Patricia A. (Patricia Ann), 1955-
Format: 
Books
Publication Date 
2007
Excerpt: 
Intercultural communication.
Available: Copies:
57. 
Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2007
Excerpt: 
-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants
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58. 
Cover image for The public relations writer's handbook : the digital age
by 
Aronson, Merry.
Format: 
Books
Publication Date 
2007
Excerpt: 
communication and official statements : preparing for a crisis -- 14. Program writing : selling your concept to
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by 
Tench, Ralph.
Format: 
Books
Publication Date 
2006
Excerpt: 
communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image
Available: Copies:
by 
Parkinson, Michael G.
Format: 
Books
Publication Date 
2006
Excerpt: 
Intercultural communication.
Available: Copies:
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