659.2 S658S 2013

Challenge 2.2: Appropriating Satisfaction in a B2B Situation -- Marketing Thinking Challenge 2.3

2

2

2

1 Globalization: global demand and supply strategies -- 2 Strategie concepts and the customer

-- Analysing competitors -- Internal analysis -- pt. 2. Market strategies. Strategic marketing planning

-driven enterprise-level view, (2) to promote and explain the emerging profession of EA, and (3) to provide the first

Machine generated contents note: ch. 1 Escaping the Tyranny of the Present -- ch. 2 How-To -- ch. 3

Pt. 1. Concepts and organizational aspects of marketing strategy -- pt. 2. Understanding

strategic management / Alain Verbeke -- 2.The end of the opportunism versus trust debate: bounded

Contents note continued: Strategic management in practice - Shell, Nestle -- 2.1.Introduction -- 2