Advertising -- Management.

marketing-leadership and organizations -- Traditional advertising -- Social and digital advertising

Effective small business management : an entrepreneurial approach / Scarborough, Norman M.

management, sales promotion, direct mail, the internet and direct marketing -- Pricing -- Modifying the

Luxury brand management : a world of priviledge / Chevalier, Michel, 1943-

Advertising theory / Rodgers, Shelly.

Marketing -- Management.

Marketing without advertising : brand preference and consumer choice in Cuba / Morales, Emilio

Marketing management : a value-creation process / Jolibert, Alain. Marketing management.

Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

Advertising Media Association of South Africa.

-- Reputation management -- Crisis management : public relations centre stage -- Corporate social responsibility