The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa

Banks and their physical space : how design can enhance traditional banking brands

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

Marketing Madiba

The deconstruction of black skin : an analysis of the ethical integrity of skin lightening products labelling and branding

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?

Brand schizo

The annual 2013/14 : advertising, media, marketing and branding

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference