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25. 
Cover image for The public relations strategic toolkit : an essential guide to successful public relations practice
by 
Theaker, Alison.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Corporate communications -- Risk, incidents, issues and crisis management / Heather Yaxley -- Corporate
Available: Copies:
by 
Correia, Carlos, 1956-
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
management and derivations -- ch. 19. International financial management -- ch. 20.Business planning and
Available: Copies:
27. 
Cover image for Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand
Available: Copies:
28. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
image and corporate identity -- Corporate social investment -- Public relations, issues and crisis
Available: Copies:
29. 
Cover image for Communication for business
by 
Tynan, Liz, author
Format: 
Books
Publication Date 
2013
Excerpt: 
: appearances are everything -- Communicating with the media -- The corporate communication practitioner
Available: Copies:
30. 
Cover image for Managing corporate communication : a cross-cultural approach
by 
Gambetti, Rossella.
Format: 
Books
Publication Date 
2013
Excerpt: 
Managing corporate communication : a cross-cultural approach / Gambetti, Rossella.
Available: Copies:
31. 
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising media planning.
Available: Copies:
by 
Gowar, H. R. (Humphrey Robert)
Format: 
Books
Publication Date 
2012
Excerpt: 
engagement activities and planning -- Materiality, risk and fraud -- Audit sampling -- The revenue and
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34. 
Cover image for Brand management : Principles and Practices
by 
Dutta, Kirti.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Customer care and service -- Corporate identity -- Positioning by brand endorsement -- Positioning related
Available: Copies:
35. 
Cover image for Management
by 
Hellriegel, Don.
Format: 
Books
Publication Date 
2012
Excerpt: 
ENVIRONMENT. 4: The environment of business -- 5: Ethics and corporate social responsibility -- 6: Planning
Available: Copies:
36. 
Cover image for Strategic public relations : an audience-focused approach
by 
Diggs-Brown, Barbara.
Format: 
Books
Publication Date 
2012
Excerpt: 
Interactive Tactics -- Part 5: PUBLIC RELATIONS PRACTICE IN CONTEXT. 17. Corporate Sector -- 18. Nonprofit
Available: Copies:
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