An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principles

Dark marketing : an investigation into the effects of dark marketing strategies in the blended whiskey industry in the Western Cape

The non-profit brand : exploring the discordance between brand promise and brand building education-based non-profit organisations of South Africa

Assessment and planning in health programs