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50. 
Cover image for Brand management : a theoretical and practical approach
by 
Riezebos, H. J., 1960-
Format: 
Books
Publication Date 
2003
Excerpt: 
central pivot -- 7. The role of design in brand development -- 8. The role of advertising and the Internet
Available: Copies:
51. 
Cover image for E-commerce management : text and cases
by 
Krishnamurthy, Sandeep, 1967-
Format: 
Books
Publication Date 
2003
Excerpt: 
-Auctions -- Amazon.com -- A Business History -- The Failure of Boo.com -- eBay -- A Business History -- Pt. 2. E
Available: Copies:
52. 
Cover image for Journalism : truth or dare?
by 
Hargreaves, Ian.
Format: 
Books
Publication Date 
2003
Excerpt: 
draft of history' or a dumbing-down of our culture and a glorification of the trivial and intrusive? At
Available: Copies:
53. 
Cover image for Advertising media planning
by 
Sissors, Jack Zanville, 1919-
Format: 
Books
Publication Date 
2002
Excerpt: 
Information -- How Consumers Perceive Internet Advertising -- How Audiences Process Information from Media
Available: Copies:
54. 
Cover image for Markets, mobs & mayhem : a modern look at the madness of crowds
by 
Menschel, Robert.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
tulip craze of the seventeenth century, to America's 1990s Internet bubble--to reveal how the behavior
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55. 
Cover image for Internet security made easy : a plain-English guide to protecting yourself and your company online
by 
Schweitzer, Douglas.
Format: 
Books
Publication Date 
2002
Excerpt: 
Internet security made easy : a plain-English guide to protecting yourself and your company online /
Available: Copies:
56. 
Cover image for Advertising today
by 
Berger, Warren.
Format: 
Books
Publication Date 
2001
Excerpt: 
Advertising -- History.
Available: Copies:
57. 
Cover image for E-business & e-commerce : how to program
by 
Deitel, Harvey M., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
Internet programming -- Problems, exercises, etc.
Available: Copies:
58. 
Cover image for Understanding operating systems
by 
Flynn, Ida M., 1942-
Format: 
Books
Publication Date 
2001
Excerpt: 
Protection Managing Systems Security Breaches System Assaults: Computer Viruses Network and Internet Assaults
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by 
Turban, Efraim.
Format: 
Books
Publication Date 
2001
Excerpt: 
Applications -- The Internet and Intranets -- What Is the Internet?
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60. 
Cover image for The essential guide to computing
by 
Walters, E. Garrison.
Format: 
Books
Publication Date 
2001
Excerpt: 
sections on hardware, software, and networks and the Internet, and offer an in depth perspective on how
Available: Copies:
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