-- Market segmentation and product positioning -- Consumer behavior and product strategy -- Consumer

& Internal Analysis: Market Information & Intelligence, Financial Analyses -- Part C: Where do

about customers and markets -- Cases for Part II -- pt. III. Designing market-driven strategies -- 6

Direction and Strategy Formulation -- 8. Missions and Objectives -- 9. Market Segmentation, Targeting and

behavior : the foundations of advertising -- Market segmentation and the marketing mix : determinants of

success profiles -- Values-based market segmentation -- Leveraging the brand value model and brand

, class, status and inequality -- Labour market segmentation and non-standard employment -- Work outside

-- Global markets and marketing -- Identifying and selecting markets. Consumer markets and buying behavior

sport marketing -- Market segmentation -- The sport product -- Managing sport brands -- Licensed and

Market segmentation.

-- Licensing -- Segmentation of the sports market -- Product decisions in sports marketing -- Distribution

decision-making process -- Typologies of tourist behaviour and segmentation of the tourism market -- The