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1.

Cover image for Business and marketing cases

Business and marketing cases

by

Nieuwenhuizen, C. (Cecile)

Format:

Books

Publication Date

2012

Excerpt:

Business -- Marketing -- Case studies.

Available: Copies:

2.

Cover image for How to set up & run a fashion label

How to set up & run a fashion label

by

Meadows, Toby.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926147&site=ehost-live

Format:

Books

Publication Date

2012

Excerpt:

, accessories or footwear sectors. Packed with tips, case studies and tasks to help you analyse yourself, your

Available: Copies:

3.

Cover image for Public relations campaigns and portfolio building

Public relations campaigns and portfolio building

by

Puglisi, Gemma R.

Format:

Regular print

Publication Date

2012

Excerpt:

-- Case studies.

Available: Copies:

4.

Cover image for International marketing strategy : analysis, development and implementation.

International marketing strategy : analysis, development and implementation.

by

Doole, Isobel, 1954-

Format:

Books

Publication Date

2012

Excerpt:

Export marketing -- Management -- Case studies.

Available: Copies:

5.

Cover image for Ethics in marketing : international cases and perspectives

Ethics in marketing : international cases and perspectives

by

Murphy, Patrick E., 1948-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=024543629etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2012

Excerpt:

Marketing -- Case studies.

Available: Copies:

6.

Cover image for How they started digital : how 25 good ideas became spectacular digital businesses

How they started digital : how 25 good ideas became spectacular digital businesses

by

Lester, David, 1966-

Format:

Books

Publication Date

2012

Excerpt:

Internet marketing -- Case studies.

Available: Copies:

7.

Brand management : Principles and Practices

by

Dutta, Kirti.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html

Format:

Books

Publication Date

2012

Excerpt:

Branding (Marketing)

Available: Copies:

8.

Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership

The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership

by

Gillis, Tamara L.

Inhaltsverzeichnis Inhaltsverzeichnis

Format:

Books

Publication Date

2011

Excerpt:

Communication in organizations Case studies

Available: Copies:

9.

Cover image for The B2B executive playbook : the ultimate weapon for achieving sustainable, predictable & profitable growth

The B2B executive playbook : the ultimate weapon for achieving sustainable, predictable & profitable growth

by

Geehan, Sean, author.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy1405/2011034195-d.html

Format:

Books

Publication Date

2011

Excerpt:

Industrial marketing.

Available: Copies:

10.

Cover image for Principles of business management

Principles of business management

by

Strydom, J. W. (Johan Wilhelm), 1952-

Format:

Books

Publication Date

2011

Excerpt:

management. Features such as information boxes, case studies, critical thinking boxes and glossaries engage

Available: Copies:

11.

Cover image for Marketing

by

Baines, Paul, 1973-

Format:

Books

Publication Date

2011

Excerpt:

Marketing / Baines, Paul, 1973-

Available: Copies:

12.

Cover image for Marketing : a critical textbook

Marketing : a critical textbook

by

Ellis, Nick.

Format:

Books

Publication Date

2011

Excerpt:

Marketing -- Case studies.

Available: Copies:

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Cravens, David W.

(7)

Hawkins, Del I.

(7)

Cant, M. C. (Michael Colin), 1957-

(6)

Hennessey, Hubert D.

(5)

Jeannet, Jean-Pierre.

(5)

Machado, Ricardo.

(5)

Abratt, Russell.

(4)

(4)

Hutt, Michael D.

(4)

Speh, Thomas W.

(4)

Coney, Kenneth A.

(3)

(3)

(3)

Jobber, David, 1947-

(3)

Keegan, Warren J.

(3)

Kotler, Philip.

(3)

Lowe, Robin, 1945-

(3)

(3)

Peter, J. Paul.

(3)

(3)

Pitt, Leyland F.

(3)

Quelch, John A.

(3)

Simpson, John, 1943 September 17-

(3)

Stanton, William J.

(3)

Van Heerden, Neels, 1957-

(3)

(3)

Bartlett, Christopher A., 1943-

(2)

Berndt, A. (Adele), 1966- editor.

(2)

Boshoff, Christo, editor.

(2)

Brink, A. (Annekie)

(2)

Bromfield, Derek.

(2)

Canning, Louise, author.

(2)

Clow, Kenneth E.

(2)

Donnelly, James H.

(2)

(2)

Hartley, Robert F., 1927-

(2)

Institute of Marketing Management.

(2)

Kerin, Roger A.

(2)

Loudon, David L.

(2)

(2)

Peterson, Robert A. (Robert Allen), 1944-

(2)

(2)

Pritchard, Annette.

(2)

Roberts-Lombard, Mornay, editor.

(2)

Stevens, Robert E., 1942-

(2)

Tait, Madéle, editor.

(2)

Tull, Donald S.

(2)

Tuten, Tracy L., 1967- author.

(2)

Van Rensburg, Mari Jansen.

(2)

Venter, Peet, 1964-

(2)

(2)

Ahmed, Pervaiz K.

(1)

Alcock, GG, author.

(1)

Aldrich, Douglas F.

(1)

Aleti, Torgeir, author.

(1)

Ali-Knight, Jane.

(1)

American Marketing Association.

(1)

Armstrong, Gary (Gary M.)

(1)

Arnould, Eric J., éditeur intellectuel.

(1)

Ashworth, G. J. (Gregory John)

(1)

(1)

(1)

Bailey, Maria T.

(1)

Baines, Paul, 1973-

(1)

Barker, Raymond F.

(1)

Baron, Steve (J. Steve)

(1)

(1)

Benun, Ilise, 1961-

(1)

Berndt, A. (Adele), 1966-

(1)

Berndt, A. (Adele), 1966- contributor.

(1)

Bickerton, Matthew.

(1)

Bickerton, Pauline.

(1)

Binney, Wayne, author.

(1)

(1)

Botha, Stephné.

(1)

Bowen, John (John T.), 1948-

(1)

Boyd, Harper W.

(1)

Brennan, Linda L. author.

(1)

Brennan, Ross, 1957-

(1)

Brennan, Ross, 1957- author.

(1)

Brennan, Ross, 1957-2021, author.

(1)

Brotherton, Bob.

(1)

Brown, Herbert E.

(1)

Brown, Herbert E. Readings & cases in direct marketing.

(1)

Buckingham, Ian P., 1967-

(1)

Buskirk, Bruce D.

(1)

Buzzell, Robert D. (Robert Dow), 1933-

(1)

Calvin, Robert J.

(1)

Campos, Cristian.

(1)

Canning, Louise.

(1)

Chaffey, Dave, 1963-

(1)

Chaffey, Dave, 1963- author.

(1)

Chartered Institute of Marketing.

(1)

Clarke, Jackie, 1966-

(1)

(1)

Corey, E. Raymond.

(1)

(1)

Craig, C. Samuel.

(1)

Crittenden, Victoria Lynn.

(1)

Crockett, David, éditeur intellectuel.

(1)

Czinkota, Michael R.

(1)

D'Andrea, Guillermo J.

(1)

Dalgic, Tevfik.

(1)

Dalrymple, Douglas J.

(1)

Davis, Robert T., 1921-1995.

(1)

Daymon, Christine.

(1)

Dibb, Sally, 1963-

(1)

Dickson, Marsha Ann.

(1)

Dobias, Lisa, author.

(1)

Donovan, Rob, 1944-

(1)

Doole, Isobel, 1954-

(1)

Douglas, Susan P.

(1)

(1)

Drotsky, Antonie.

(1)

Dru, Jean-Marie.

(1)

(1)

Duncan, Tom (Thomas R.)

(1)

(1)

Elliott, Richard H.

(1)

(1)

Ellis- Chadwick, Fiona.

(1)

Etzel, Michael J.

(1)

Farquhar, Jillian Dawes.

(1)

Fernandez, Joseph, 1968-

(1)

(1)

(1)

Foote, Cameron S.

(1)

(1)

Futrell, Charles.

(1)

Gagnon, Philippe.

(1)

Gamble, John (John E.), author.

(1)

Geehan, Sean, author.

(1)

Gerzema, John, 1961-

(1)

Gillis, Tamara L.

(1)

Goldman, Robert, 1949-

(1)

Grant, John, 1964-

(1)

Haas, Robert W.

(1)

Haas, Robert W. Industrial marketing management.

(1)

Hackley, Christopher E., author.

(1)

Hackley, Rungpaka Amy, author.

(1)

Haghirian, Parissa, 1970-

(1)

(1)

Hampshire, Mark.

(1)

Hanover, Dan, 1973- author.

(1)

Harris, Kim, 1957-

(1)

Harrison, Christian (Leadership Researcher), author.

(1)

Hartley, Robert F., 1927- Marketing mistakes.

(1)

Hartline, Michael D.

(1)

Harvard Business School Publishing Corporation.

(1)

Hastings, Gerard.

(1)

Hasty, Ronald W.

(1)

Hawkins, Del I., author.

(1)

Helgert, Joseph P.

(1)

Henley, Nadine.

(1)

Hill, Sally Rao, author.

(1)

(1)

Hofmeyr, J. H. (Jan H.)

(1)

Hollensen, Svend Verfasser.

(1)

Hollensen, Svend, author.

(1)

Holloway, Immy.

(1)

(1)

Hughes, Arthur Middleton.

(1)

Hutt, Michael D., author.

(1)

Institute of Leisure & Amenity Management (Great Britain)

(1)

International Association of Business Communicators.

(1)

Jack, Gavin, 1973-

(1)

Jain, Subhash C., 1942-

(1)

Jain, Subhash C., 1942- International marketing management.

(1)

James, Karen E.

(1)

Janes, Alex (Marketing consultant), author.

(1)

Jaworski, Bernard J.

(1)

Jeannet, Jean-Pierre. International marketing management.

(1)

Jooste, C. J. (Christiaan Johannes), 1947-

(1)

Jugenheimer, Donald W., author.

(1)

Jâozsa, Lâaszlâo, Dr.

(1)

Karaosmanoglu, Elif.

(1)

Kavaratzis, Mihalis.

(1)

Keegan, Warren J. Multinational marketing management.

(1)

Kelley, Larry D., 1955- author.

(1)

Kiddon, Joan, 1949-

(1)

Kleindl, Brad Alan, 1955-

(1)

Klopper, H. B., 1974-

(1)

Klopper, H. B., 1974- editor.

(1)

Knight, Hanne, author.

(1)

Kopanidis, Foula, author.

(1)

Koranda, David E., author.

(1)

LaBonte, David A., 1953-

(1)

Laczniak, Eugene R.

(1)

Lamb, Charles W.

(1)

Lappeman, James.

(1)

Layton, Roger A., 1934-

(1)

Leadley, Peter J.

(1)

Lebar, Ed, 1943-

(1)

Lester, David, 1966-

(1)

Lewis, Philip, 1945-

(1)

(1)

Littrell, Mary Ann.

(1)

Maarek, Philippe J.

(1)

Mahin, Philip William.

(1)

Makens, James C.

(1)

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Subject

(37)

Marketing -- Management.

(22)

Marketing -- Management -- Case studies.

(19)

Branding (Marketing)

(17)

Marketing -- South Africa -- Case studies.

(17)

(15)

Export marketing -- Management -- Case studies.

(15)

Export marketing -- Management.

(14)

Marketing -- Case studies.

(14)

Marketing -- South Africa.

(12)

Marketing research -- Case studies.

(11)

Marketing research.

(11)

Internet marketing.

(10)

Industrial marketing.

(8)

Brand name products.

(7)

Industrial marketing -- Management -- Case studies.

(7)

Brand name products -- Case studies.

(6)

Industrial marketing -- Case studies.

(6)

Industrial marketing -- Management.

(6)

Internet marketing -- Case studies.

(6)

Marketing -- Decision making.

(6)

Strategic planning.

(6)

Branding (Marketing) -- Case studies.

(5)

Consumer behavior -- United States -- Case studies.

(5)

Consumer behavior.

(5)

(5)

(5)

Consumer behavior -- United States.

(4)

Export marketing -- Case studies.

(4)

Export marketing.

(4)

Internet advertising.

(4)

Market surveys -- United States.

(4)

Marketing -- South Africa -- Management.

(4)

Product management.

(4)

(3)

Customer relations -- Management.

(3)

(3)

Electronic commerce.

(3)

(3)

(3)

Marketing -- Europe -- Case studies.

(3)

Marketing -- Psychological aspects.

(3)

Public relations.

(3)

Relationship marketing.

(3)

Sales promotion.

(3)

Social marketing.

(3)

Strategic planning -- Case studies.

(3)

Tourism -- Marketing.

(3)

Advertising -- Brand name products.

(2)

Advertising -- Social aspects.

(2)

(2)

Brand name products -- Forecasting.

(2)

Business -- Research -- Methodology.

(2)

Business enterprises -- Computer networks.

(2)

Clothing trade.

(2)

Communication in marketing.

(2)

Consumer behavior -- Australia -- Case studies.

(2)

Consumer behavior -- Australia.

(2)

Customer services -- Management.

(2)

Customer services -- South Africa -- Marketing.

(2)

Direct marketing -- Case studies.

(2)

Electronic commerce -- Case studies.

(2)

Fallstudiensammlung.

(2)

Graphic arts -- Marketing.

(2)

Industrial management.

(2)

Internationale marketing.

(2)

(2)

Market surveys -- Australia.

(2)

Market surveys -- United States -- Case studies.

(2)

Market surveys.

(2)

Marketing -- Decision making -- Case studies.

(2)

Marketing -- United States -- Case studies.

(2)

Online social networks -- Economic aspects.

(2)

Product management -- Case studies.

(2)

Produits de marque -- Commercialisation.

(2)

Professions -- South Africa -- Marketing.

(2)

Qualitative research.

(2)

Service industries -- South Africa -- Marketing.

(2)

Social media -- Economic aspects.

(2)

(2)

Strategisch management.

(2)

(2)

(2)

Tourism -- Management.

(2)

Tourisme -- Marketing.

(2)

Administración de mercadeo -- Estudio de casos.

(1)

Administración de mercadeo.

(1)

Administración.

(1)

Advertising -- Cross-cultural studies.

(1)

Advertising -- Fashion.

(1)

Advertising -- Japan -- Case studies.

(1)

Advertising -- Management.

(1)

Advertising -- Psychological aspects.

(1)

Advertising -- Social aspects -- United States -- Case studies.

(1)

Advertising -- Tourism.

(1)

Advertising -- United States -- Case studies.

(1)

Advertising agencies.

(1)

Advertising campaigns -- Case studies.

(1)

Advertising campaigns -- Psychological aspects.

(1)

Advertising campaigns -- Social aspects.

(1)

Advertising media planning.

(1)

Advertising, Direct-mail -- Case studies.

(1)

Análisis de mercadeo -- Estados Unidos.

(1)

Art publicitaire -- États-Unis -- Commercialisation.

(1)

(1)

Arts graphiques -- États-Unis -- Commercialisation.

(1)

Aufsatzsammlung.

(1)

BUSINESS & ECONOMICS -- Marketing -- General.

(1)

Bags -- Design.

(1)

(1)

(1)

(1)

Brand name products -- Computer network resources.

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Management.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects.

(1)

Brand name products -- Valuation.

(1)

Branding (Marketing) -- Management.

(1)

Branding (Marketing) Case studies

(1)

Business -- Marketing -- Case studies.

(1)

Business -- Marketing.

(1)

Business -- Research -- Data processing.

(1)

Business -- Study and teaching (Higher)

(1)

Business and Management.

(1)

Business communication.

(1)

Business logistics.

(1)

Commerce interentreprises.

(1)

Commerce électronique.

(1)

Commercial art -- Marketing.

(1)

Commercial art -- United States -- Marketing.

(1)

Commercial art.

(1)

Communicatief handelen.

(1)

Communication in organizations

(1)

Communication in organizations -- United States.

(1)

Communication in organizations Case studies

(1)

Communication in organizations.

(1)

Communication in politics -- United States.

(1)

Comportamiento del consumidor -- Estados Unidos -- Estudio de casos.

(1)

Comportamiento del consumidor -- Estados Unidos.

(1)

Computer graphics industry -- Case studies.

(1)

Consommateurs -- Comportement -- États-Unis -- Cas, Études de.

(1)

Consommateurs -- Comportement -- États-Unis.

(1)

Consommateurs -- Comportement.

(1)

Consumentengedrag.

(1)

Consumer behavior -- Case studies.

(1)

Consumer behavior -- New Zealand -- Case studies.

(1)

Consumer behavior -- New Zealand.

(1)

Consumer behavior -- Research.

(1)

Consumers -- Research.

(1)

Consumers' preferences.

(1)

(1)

Consumption (Economics)

(1)

Corporate image

(1)

Corporate image -- Case studies.

(1)

Corporate image Case studies

(1)

Corporate image.

(1)

Corporations -- Case studies.

(1)

Corporations -- Public relations -- Research -- Methodology.

(1)

Corporations, Foreign -- Japan -- Management -- Case studies.

(1)

Corporations, Japanese -- Management -- Case studies.

(1)

(1)

Creative ability in business.

(1)

Culture -- Economic aspects.

(1)

Culture and tourism -- Case studies.

(1)

Culture and tourism.

(1)

Customer loyalty.

(1)

Customer relations.

(1)

Database marketing -- Planning.

(1)

Designers -- Interviews.

(1)

(1)

(1)

Developing countries -- Commerce -- Case studies.

(1)

Developing countries -- Commerce.

(1)

Developmental editing -- Handbooks, manuals, etc.

(1)

Digital storytelling.

(1)

Direct marketing -- United States -- Case studies.

(1)

Direct marketing -- Vocational guidance -- United States.

(1)

Direct marketing.

(1)

(1)

(1)

Employee retention.

(1)

Employees -- Recruiting.

(1)

Employment portfolios.

(1)

(1)

Export marketing -- Textbooks.

(1)

Facebook (Electronic resource)

(1)

(1)

Fashion merchandising.

(1)

Festivals -- Economic aspects -- Case studies.

(1)

Festivals -- Economic aspects.

(1)

Festivals -- Marketing.

(1)

Financial services industry -- Marketing.

(1)

Fremdenverkehrsgebiet.

(1)

Graphic arts -- United States -- Marketing.

(1)

(1)

(1)

Handicraft industries.

(1)

Hospitality industry -- Marketing -- Handbooks, manuals, etc.

(1)

Hospitality industry -- Marketing.

(1)

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