by 
 Ouwersloot, Hans.
Format: 
Books
Publication Date 
 2008
Excerpt: 
Integrated marketing communications / Ouwersloot, Hans.
by 
 Gerzema, John, 1961-
 Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html
Cover http://swbplus.bsz-bw.de/bsz28806786xcov.htm
Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html
Cover http://swbplus.bsz-bw.de/bsz28806786xcov.htm
Format: 
Books
Publication Date 
 2008
Excerpt: 
Brand name products -- Valuation.
by 
 Awad, Elias M.
 Table of contents http://www.loc.gov/catdir/toc/ecip0519/2005026161.html
Format: 
Books
Publication Date 
 2007
Excerpt: 
. Internet marketing -- Ch. 10. Web portals and Web services -- Ch. 11. Business-to-business E-commerce -- Ch
by 
 Nykiel, Ronald A.
 Related electronic resource
Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006034083.html
Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006034083.html
Format: 
Books
Publication Date 
 2007
Excerpt: 
Handbook of marketing research methodologies for hospitality and tourism / Nykiel, Ronald A.
by 
 Hine, Damian.
Format: 
Books
Publication Date 
 2007
Excerpt: 
 Leximancer, a Relational Content Analytical Tool in -- Enterprise Research / Description and Evaluation on
by 
 Davis, John, 1960 February 17-
 Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html
Format: 
Books
Publication Date 
 2007
Excerpt: 
Marketing -- Evaluation.
by 
 David, Fred R.
 Table of contents http://catdir.loc.gov/catdir/toc/ecip066/2006001629.html
Format: 
Books
Publication Date 
 2007
Excerpt: 
 strategies: marketing, finance/accounting, R & D, and MIS issues -- Part 4: Strategy evaluation -- Strategy
by 
 Young, Antony, 1964-
 Table of contents only http://www.loc.gov/catdir/toc/ecip075/2006039729.html
Format: 
Books
Publication Date 
 2007
Excerpt: 
Profitable marketing communications : a guide to marketing return on investment / Young, Antony
by 
 Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
 2007
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
by 
 Hawkins, Del I.
 Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
Format: 
Electronic Resources
Publication Date 
 2007
Excerpt: 
Consumer behavior : building marketing strategy / Hawkins, Del I.
by 
 Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
 2007
Excerpt: 
Marketing / Etzel, Michael J.
by 
 Fullerton, Sam.
 Table of contents http://catdir.loc.gov/catdir/enhancements/fy0643/2006014467-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0643/2006014467-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0643/2006014467-d.html
Format: 
Books
Publication Date 
 2007
Excerpt: 
Sports marketing / Fullerton, Sam.





