-- Planning -- Organising -- Leading -- Controlling the management process -- Operations management -- Human

Digital marketing in practice : design, implement and measure effective campaigns / Knight, Hanne

Advertising media planning : a brand management approach / Kelley, Larry D., 1955- author.

-- Financial management -- Employment relations management -- Marketing management -- Entrepreneurship -- The

Digital marketing Chaffey, Dave 1963- VerfasserIn.

Special events -- South Africa -- Marketing.

Branding (Marketing)

Strategic marketing : creating competitive advantage. West, Douglas C., author.

Branding (Marketing)

, Chapter 7: Planning and executing a PR programme ; Chapter 8: Public relations budgeting; Chapter 9

Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.

.Organising-- 9.Leadership-- 10Control-- 11 The marketing function-- 12 The operations management functions