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1. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
The complete marketer : 60 essential concepts for marketing excellence / McDonald, Malcolm.
Available: Copies:
2. 
Cover image for Distribution management
Distribution management
by 
Wiid, Jan.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing channels -- Management.
Available: Copies:
4. 
Cover image for Word-of-mouth in brand building : reading pack.
Word-of-mouth in brand building : reading pack.
Word-of-mouth in brand building : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing channels.
Available: Copies:
5. 
Cover image for Supply chain management : a balanced approach
Supply chain management : a balanced approach
by 
Wisner, Joel D.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing channels -- Management.
Available: Copies:
7. 
Cover image for Marketing concepts and strategies
Marketing concepts and strategies
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing concepts and strategies / Dibb, Sally, 1963-
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8. 
Cover image for Digital marketing : strategy, implementation and practice
Digital marketing : strategy, implementation and practice
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2012
Excerpt: 
Digital marketing : strategy, implementation and practice / Chaffey, Dave, 1963-
Available: Copies:
9. 
Cover image for Business marketing face to face : the theory and practice of B2B
Business marketing face to face : the theory and practice of B2B
by 
Fill, Chris.
Format: 
Books
Publication Date 
2012
Excerpt: 
Business marketing face to face : the theory and practice of B2B / Fill, Chris.
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10. 
Cover image for Brand management : Principles and Practices
Brand management : Principles and Practices
by 
Dutta, Kirti.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Format: 
Books
Publication Date 
2012
Excerpt: 
Branding (Marketing)
Available: Copies:
11. 
Cover image for Crouch, touch, to not engage : the scrum between advertisers and PVR
Crouch, touch, to not engage : the scrum between advertisers and PVR
Crouch, touch, to not engage : the scrum between advertisers and PVR
by 
Whitehead, Seth.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Marketing channels.
Available: Copies:
12. 
Cover image for E-marketing : theory and application
E-marketing : theory and application
by 
Dann, Stephen, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
E-marketing : theory and application / Dann, Stephen, 1973-
Available: Copies:
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