Principles of marketing / Kotler, Philip (Philip J.), 1931-

Essentials of marketing research : putting research into practice / Clow, Kenneth E.

Principles of marketing / Kapoor, Neeru.

Nontraditional media in marketing and advertising / Blakeman, Robyn, 1958-

modeling in direct marketing: a data mining-based approach for target selection -- 7. Caravan insurance

-- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing

-- Integrated marketing communications: building strong relationships between the brand and the consumer -- The

Marketing strategy : the thinking involved / Hill, Mark E., 1957-

communities that buy -- Direct response marketing : hitting the bullseye -- Beyond media : everybody out of

Measuring marketing : 110+ key metrics every marketer needs / Davis, John, 1960 February 17- author.

Direct marketing.

communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and