marketing must learn how to handle these new challenges in order to survive in the 21st century."--Publisher

it take to introduce a new product?; Two forms of innovation: Incremental and radical; The design of

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Innovation management and new product development Trott, Paul

Innovation management and new product development / Trott, Paul.

Innovation management and new product development / Trott, Paul.

The new strategic brand management : advanced insights and strategic thinking / Kapferer, Jean-Noël.

The new strategic brand management advanced insights and strategic thinking / Kapferer, Jean-Noël.

-- Auteurism today: signature products, concept-authors and access for all: Avatar -- The persistence of

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Organization -- a journal that has been centre stage in creating new vistas through which the 'cultural studies

and mandating the development of new products, new processes, new strategies, and new public policies