consultants : "creativity" and organizational change in advertising -- Advertising management and professional

your market -- Chapter 10: Advertising your small business -- Chapter 11: Operations management

. Intellectual property in the market-place -- Piracy and counterfeiting -- Intellectual property in advertising

terms, across subject areas that include advertising, digital culture, journalism, new media, radio

Affinity Advertising & Publishing

moments of receptivity : how media context helps advertising deliver more relevant communications -- Touch

environment, science and nature in a range of media, including film and advertising media. It shows how this

. Design groups ; Advertising agencies ; The editorial sector ; Book publishing ; Comics and graphic novels

; Editorial design ; Game design ; Advertising ; Information design.

-- The marketing communications mix -- Advertising strategy -- Advertising creativity -- Media concepts

Channels --- 16. Integrated Marketing Communications and International Advertising --- 17. Personal Selling

-- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting