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1. 
Cover image for Adams & Adams practitioner's guide to intellectual property law
Adams & Adams practitioner's guide to intellectual property law
Adams & Adams practitioner's guide to intellectual property law
by 
Adams & Adams.
Format: 
Books
Publication Date 
2011
Excerpt: 
. Intellectual property in the market-place -- Piracy and counterfeiting -- Intellectual property in advertising
Available: Copies:
2. 
Cover image for A dictionary of media and communication
A dictionary of media and communication
by 
Chandler, Daniel.
Format: 
Books
Publication Date 
2011
Excerpt: 
terms, across subject areas that include advertising, digital culture, journalism, new media, radio
Available: Copies:
3. 
Cover image for Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising -- South Africa.
Available: Copies:
4. 
Cover image for Brand sense : sensory secrets behind the stuff we buy
Brand sense : sensory secrets behind the stuff we buy
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising -- Psychological aspects.
Available: Copies:
5. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
Distribution Mix and the Travel Trade -- 14. Communications and the Promotional Mix -- 15. Advertising -- 16
Available: Copies:
6. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
moments of receptivity : how media context helps advertising deliver more relevant communications -- Touch
Available: Copies:
7. 
Cover image for The idea writers : copywriting in a new media and marketing era
The idea writers : copywriting in a new media and marketing era
by 
Iezzi, Teressa.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising copy.
Available: Copies:
8. 
Cover image for How to create a portfolio & get hired : a guide for graphic designers and illustrators
How to create a portfolio & get hired : a guide for graphic designers and illustrators
by 
Taylor, Fig.
Format: 
Books
Publication Date 
2010
Excerpt: 
. Design groups ; Advertising agencies ; The editorial sector ; Book publishing ; Comics and graphic novels
Available: Copies:
9. 
Cover image for Unleashing the power of digital signage : content strategies for the 5th screen
Unleashing the power of digital signage : content strategies for the 5th screen
by 
Kelsen, Keith.
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising -- Audio-visual equipment.
Available: Copies:
10. 
Cover image for Repositioning : marketing in an era of competition, change, and crisis
Repositioning : marketing in an era of competition, change, and crisis
by 
Trout, Jack.
Format: 
Books
Publication Date 
2010
Excerpt: 
Positioning (Advertising)
Available: Copies:
11. 
Cover image for The buying brain : secrets for selling to the subconscious mind
The buying brain : secrets for selling to the subconscious mind
by 
Pradeep, A. K., 1963-
Format: 
Books
Publication Date 
2010
Excerpt: 
advertising -- The buying brain, screens, and social media -- Vision of the future.
Available: Copies:
12. 
Cover image for Turn clicks into customers : proven marketing techniques for converting online traffic into revenue
Turn clicks into customers : proven marketing techniques for converting online traffic into revenue
by 
Forrester, Duane.
Format: 
Books
Publication Date 
2010
Excerpt: 
Internet advertising.
Available: Copies:
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Independent Institute of Education. Vega School of Brand Leadership.
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Belch, George E. (George Edward), 1951-
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