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601. 
Cover image for Controversies in media ethics
by 
Gordon, David, 1935-
Format: 
Books
Publication Date 
2011
Excerpt: 
ethics of persuasive communication -- 12: The ethics of new advertising technologies and techniques -- 13
Available: Copies:
602. 
Cover image for The Routledge handbook of health communication
by 
Thompson, Teresa L.
Format: 
Books
Publication Date 
2011
Excerpt: 
interactions, access to popular media and advertising, and individual searches online for information and
Available: Copies:
603. 
Cover image for Basics of entrepreneurship
by 
Nieuwenhuizen, C. (Cecile)
Format: 
Books
Publication Date 
2011
Excerpt: 
your market -- Chapter 10: Advertising your small business -- Chapter 11: Operations management
Available: Copies:
by 
Adams & Adams.
Format: 
Books
Publication Date 
2011
Excerpt: 
. Intellectual property in the market-place -- Piracy and counterfeiting -- Intellectual property in advertising
Available: Copies:
605. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
moments of receptivity : how media context helps advertising deliver more relevant communications -- Touch
Available: Copies:
606. 
Cover image for The idea writers : copywriting in a new media and marketing era
by 
Iezzi, Teressa.
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising copy.
Available: Copies:
607. 
Cover image for Environment, media and communication
by 
Hansen, Anders, 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
environment, science and nature in a range of media, including film and advertising media. It shows how this
Available: Copies:
608. 
Cover image for Graphic design school : the principles and practices of graphic design
by 
Dabner, David.
Format: 
Books
Publication Date 
2010
Excerpt: 
; Editorial design ; Game design ; Advertising ; Information design.
Available: Copies:
by 
Human Andrew.
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising -- Awards -- South Africa.
Available: Copies:
610. 
Cover image for What would Google do?
by 
Jarvis, Jeff, 1954-
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
-- GoogleCollins: killing the book to save it -- Advertising. And now, a word from Google?s sponsors. -- Retail
Available: Copies:
611. 
Cover image for Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising -- Tourism.
Available: Copies:
by 
Trout, Jack.
Format: 
Books
Publication Date 
2010
Excerpt: 
Positioning (Advertising)
Available: Copies:
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