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How customers think : essential insights into the mind of the market

Zaltman, Gerald.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001

Format:

Books

Publication Date

2003

Excerpt:

Consumer behavior -- Psychological aspects.

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Safe food : bacteria, biotechnology, and bioterrorism

Nestle, Marion.

Table of contents http://catdir.loc.gov/catdir/toc/fy042/2002027172.html

Format:

Books

Publication Date

2003

Excerpt:

demonstrates how powerful food industries oppose safety regulations, deny accountability, and blame consumers

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Buyer behaviour : a multi-cultural approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2003

Excerpt:

Consumers -- South Africa.

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Rich dad's guide to becoming rich without cutting up your credit cards

Kiyosaki, Robert T., 1947-

Table of contents http://catdir.loc.gov/catdir/toc/ecip048/2003018909.html

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Books

Publication Date

2003

Excerpt:

Consumer credit.

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The advertising handbook

Brierley, Sean, 1966-

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook

Format:

Books

Publication Date

2002

Excerpt:

Why businesses advertise -- Making and segmenting markets -- 'Finding' consumers -- Advertising and

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Advertising media planning

Sissors, Jack Zanville, 1919-

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html

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Books

Publication Date

2002

Excerpt:

Relationship Among Media, Advertising, and Consumers -- How Consumers Choose Media: Entertainment and

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Sports marketing : a strategic perspective

Shank, Matthew D.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693152&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

Participants as Consumers -- Understanding Spectators as Consumers -- Segmentation, Targeting, and Positioning

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International marketing

Cateora, Philip R.

Format:

Books

Publication Date

2002

Excerpt:

and services for consumers -- 13. Products and services for businesses -- 14. International marketing

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Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

Consumer behavior.

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10.

Marketing : connecting with customers

Harrell, Gilbert D.

Format:

Books

Publication Date

2002

Excerpt:

Consumer satisfaction.

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11.

The social psychology of consumer behaviour

Bagozzi, Richard P.

Format:

Books

Publication Date

2002

Excerpt:

The social psychology of consumer behaviour / Bagozzi, Richard P.

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12.

A century of American icons : 100 products and slogans from the 20th century consumer culture

Cross, Mary, 1934-

Format:

Books

Publication Date

2002

Excerpt:

A century of American icons : 100 products and slogans from the 20th century consumer culture /

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