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601. 
Cover image for Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Format: 
Books
Publication Date 
2001
Excerpt: 
Public Relations.
Available: Copies:
by 
Mersham, G. M. (Gary Malcolm), 1949-
Format: 
Books
Publication Date 
2001
Excerpt: 
Media old and new -- The print media -- Developments in electronic media -- Public relations in
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the
Available: Copies:
604. 
Cover image for Introduction to business management
by 
Du Toit, Gawie S.
Format: 
Books
Publication Date 
2000
Excerpt: 
; Public relations.
Available: Copies:
by 
Atkin, Charles K.
Format: 
Books
Publication Date 
2000
Excerpt: 
Public relations.
Available: Copies:
by 
Bendell, Jem.
Format: 
Books
Publication Date 
2000
Excerpt: 
Public relations -- Environmental aspects.
Available: Copies:
by 
Hassam, Andrew.
Format: 
Books
Publication Date 
2000
Excerpt: 
Great Britain -- Foreign public opinion, Australian.
Available: Copies:
608. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
. Promotions. 16. Public Relations. 17. Retail and Business-to-Business Advertising. 18. International
Available: Copies:
609. 
Cover image for Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for life
by 
Janal, Daniel S.
Format: 
Books
Publication Date 
2000
Excerpt: 
highly effective public relations campaigns, and use the Internet as a customer support center."--Jacket.
Available: Copies:
610. 
Cover image for Encyclopedia of tourism
by 
Jafari, Jafar.
Format: 
Books
Publication Date 
2000
Excerpt: 
, business travel, convention bureaux, hospitality, marketing, public relations. Cross-referencing helps
Available: Copies:
611. 
Cover image for Getting attention : leading-edge lessons for publicity and marketing
by 
Kohl, Susan, 1959-
Format: 
Books
Publication Date 
2000
Excerpt: 
Public relations.
Available: Copies:
612. 
Cover image for Public economics for South African students
by 
Black, P. A. (Philip A.)
Format: 
Books
Publication Date 
1999
Excerpt: 
Public economics for South African students / Black, P. A. (Philip A.)
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