Search Results for Consumers

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740 Results Found

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25.

Advertising media planning

Sissors, Jack Zanville, 1919-

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html

Format:

Books

Publication Date

2002

Excerpt:

Relationship Among Media, Advertising, and Consumers -- How Consumers Choose Media: Entertainment and

Available: Copies:

26.

Sports marketing : a strategic perspective

Shank, Matthew D.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693152&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

Participants as Consumers -- Understanding Spectators as Consumers -- Segmentation, Targeting, and Positioning

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27.

International marketing

Cateora, Philip R.

Format:

Books

Publication Date

2002

Excerpt:

and services for consumers -- 13. Products and services for businesses -- 14. International marketing

Available: Copies:

28.

Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

Consumer behavior.

Available: Copies:

29.

Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here

Blackwell, Roger D.

Sample text http://catdir.loc.gov/catdir/samples/random045/2001017343.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/random053/2001017343.html
Publisher description http://catdir.loc.gov/catdir/description/random0414/2001017343.html

Format:

Books

Publication Date

2001

Excerpt:

Consumer behavior -- United States.

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30.

Consumer behaviour in a week

Cave, Sue

Format:

Books

Publication Date

2001

Excerpt:

Consumer behaviour in a week Cave, Sue

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31.

The essential guide to computing

Walters, E. Garrison.

Format:

Books

Publication Date

2001

Excerpt:

; enterprise applications, data warehousing, Web-centered development, and groupware, whether you're a consumer

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32.

Consumer behavior

Blackwell, Roger D.

Format:

Books

Publication Date

2001

Excerpt:

Consumer behavior / Blackwell, Roger D.

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33.

The agenda : what every business must do to dominate the decade

Hammer, Michael, 1948-

Format:

Books

Publication Date

2001

Excerpt:

Consumer satisfaction.

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34.

Consumer behaviour

Schiffman, Leon G.

Format:

Books

Publication Date

2001

Excerpt:

Consumer behaviour / Schiffman, Leon G.

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35.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Peter, J. Paul.

Format:

Books

Publication Date

2001

Excerpt:

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. Peter, J. Paul.

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36.

Emotional decisions : tradeoff difficulty and coping in consumer choice

Luce, Mary Frances, 1967-

Format:

Books

Publication Date

2001

Excerpt:

Emotional decisions : tradeoff difficulty and coping in consumer choice / Luce, Mary Frances, 1967-

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