Consumer behaviour in a week / Cave, Susan, 1949-

Why businesses advertise -- Making and segmenting markets -- 'Finding' consumers -- Advertising and

and services for consumers -- 13. Products and services for businesses -- 14. International marketing

Consumer behavior.

Consumers' preferences.

-- Communicating with Consumers Online -- Using the Internet to Communicate -- The World Wide Web -- Email -- Email

; enterprise applications, data warehousing, Web-centered development, and groupware, whether you're a consumer

application. -- Ch. 6 Supply, demand, and government policies. -- Ch. 7 Consumers, producers, and the

. Government -- Ch. 19. Consumers and Investors -- Ch. 20. The Golden Age -- App. A. Code of Professional

Women consumers -- United States.

Consumer satisfaction.

Consumer behaviour / Schiffman, Leon G.