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613. 
Cover image for The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
Why businesses advertise -- Making and segmenting markets -- 'Finding' consumers -- Advertising and
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614. 
Cover image for Sports marketing : a strategic perspective
by 
Shank, Matthew D.
Format: 
Books
Publication Date 
2002
Excerpt: 
Participants as Consumers -- Understanding Spectators as Consumers -- Segmentation, Targeting, and Positioning
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by 
Cave, Susan, 1949-
Format: 
Books
Publication Date 
2002 2001
Excerpt: 
Consumer behaviour in a week / Cave, Susan, 1949-
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616. 
Cover image for Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2002
Excerpt: 
Consumer behavior.
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by 
Cave, Sue
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer behaviour in a week Cave, Sue
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by 
Armstrong, Steven.
Format: 
Books
Publication Date 
2001
Excerpt: 
advertising to a relatively wealthy set of consumers.
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620. 
Cover image for Internet marketing
by 
Hofacker, Charles F.
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Communicating with Consumers Online -- Using the Internet to Communicate -- The World Wide Web -- Email -- Email
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621. 
Cover image for The essential guide to computing
by 
Walters, E. Garrison.
Format: 
Books
Publication Date 
2001
Excerpt: 
; enterprise applications, data warehousing, Web-centered development, and groupware, whether you're a consumer
Available: Copies:
622. 
Cover image for Principles of macroeconomics
by 
Mankiw, N. Gregory.
Format: 
Books
Publication Date 
2001
Excerpt: 
application. -- Ch. 6 Supply, demand, and government policies. -- Ch. 7 Consumers, producers, and the
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623. 
Cover image for The practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2001
Excerpt: 
. Government -- Ch. 19. Consumers and Investors -- Ch. 20. The Golden Age -- App. A. Code of Professional
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by 
Hammer, Michael, 1948-
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer satisfaction.
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