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625. 
Cover image for Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising -- Tourism.
Available: Copies:
626. 
Cover image for Hospitality business development
by 
Hassanien, Ahmed.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
-- Summary -- The business idea -- Target market -- People -- Marketing and advertising strategy -- Premises
Available: Copies:
by 
McPhail, Thomas L.
Format: 
Books
Publication Date 
2010
Excerpt: 
/ Junhao Hong -- The role of global advertising -- Summary and conclusions.
Available: Copies:
629. 
Cover image for Managerial economics : a strategic approach
by 
Fisher, Timothy C. G., 1959-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Advertising -- Bundling -- Durable goods -- Auctions -- The product life cycle.
Available: Copies:
630. 
Cover image for Emotionomics : leveraging emotions for business success
by 
Hill, Dan.
Format: 
Books
Publication Date 
2010
Excerpt: 
Why emotions matter -- Branding -- Offer design, packaging and usability -- Advertising -- Sales
Available: Copies:
by 
Badillo, Patrick-Yves editor.
Format: 
Books
Publication Date 
2010
Excerpt: 
Fu, Hairong Li and Steven S. Wildman -- Advertising media strategies in the film industry / Caroline
Available: Copies:
632. 
Cover image for Marketing management : a customer-oriented approach
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions.
Available: Copies:
633. 
Cover image for Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
by 
Cakim, Idil Miriam, 1974-
Format: 
Books
Publication Date 
2010
Excerpt: 
Word-of-mouth advertising.
Available: Copies:
634. 
Cover image for Unleashing the power of digital signage : content strategies for the 5th screen
by 
Kelsen, Keith.
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising -- Audio-visual equipment.
Available: Copies:
by 
Smith, Craig Allen, 1949 February 4-
Format: 
Books
Publication Date 
2010
Excerpt: 
journalism ; Advertising candidates in the political market ; Televised presidential debates : the rhetorical
Available: Copies:
by 
Pradeep, A. K., 1963-
Format: 
Books
Publication Date 
2010
Excerpt: 
advertising -- The buying brain, screens, and social media -- Vision of the future.
Available: Copies:
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