-- The marketing communications mix -- Advertising strategy -- Advertising creativity -- Media concepts

Advertising -- Awards -- South Africa.

-- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting

Advertising personnel -- United States -- Biography.

Advertising copy.

research design and interpreting research data -- Research of advertising, mass-media audiences and mass

-- GoogleCollins: killing the book to save it -- Advertising. And now, a word from Google's sponsors. -- Retail

Internet advertising.

-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations

topics such as corporate housing, destination elevators, and trade advertising contracts. Key industry

and after -- The consumer society and advertising -- Media histories.

Introduction / Dorothy G. Singer -- Children and adolescents : unique audiences -- Advertising