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by 
Baye, Michael R., 1958-
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
Strategic planning.
Available: Copies:
by 
Wood, Marian Burk.
Format: 
Books
Publication Date 
2003
Excerpt: 
. Determining Objectives and Strategic Direction -- Ch. 6. Developing Marketing Strategies and Programs -- Ch. 7
Available: Copies:
640. 
Cover image for Big in Asia : 25 strategies for business success
by 
Backman, Michael, 1967-
Format: 
Books
Publication Date 
2003
Excerpt: 
Strategic planning -- Asia.
Available: Copies:
642. 
Cover image for A framework for marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003
Excerpt: 
-- pt. II. Analyzing Marketing Opportunities -- 4. Winning Markets Through Strategic Planning
Available: Copies:
643. 
Cover image for New products management
by 
Crawford, C. Merle (Charles Merle), 1924-2012.
Format: 
Books
Publication Date 
2003
Excerpt: 
-- Opportunity Identification and Selection: Strategic Planning for New Products -- Concept Generation
Available: Copies:
644. 
Cover image for Casting for big ideas : a new manifesto for agency managers
by 
Jaffe, Andrew, 1938-2010.
Format: 
Books
Publication Date 
2003
Excerpt: 
Primary Source for Brand-Building Ideas? -- The Internet and the Agency -- Prioritizing Strategic Planning
Available: Copies:
646. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
tourism marketing -- The role of marketing in strategic planning -- The marketing environment -- Marketing
Available: Copies:
647. 
Cover image for Strategic management : formulation, implementation, and control
by 
Pearce, John A.
Format: 
Books
Publication Date 
2003
Excerpt: 
Strategic planning.
Available: Copies:
648. 
Cover image for Systems thinking : creative holism for managers
by 
Jackson, Michael C., 1951-
Format: 
Books
Publication Date 
2003
Excerpt: 
-- Organizational cybernetics -- Complexity theory -- Strategic assumption surfacing and testing -- Interactive
Available: Copies:
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