a strong foundation for hospitality marketing decision-making and know-how." "Whether you are in

-- Ethical decision-making -- Resolving ethical dilemmas -- Macro-ethics -- The modern corporation and its

benefits credible -- Kinds of attributes -- Personal values -- Customer decision maps -- The evolution of

Decision making.

tactics / Dianna P. Gray, Chad D. McEvoy -- Sponsorship / Dave Stotlar -- Group decision making and

processes -- Ch. 6. Team decision making and problem solving -- Ch. 7. Teamwork and leadership -- Ch. 8

Communications -- Sect. 3. Consumers as Decision Makers -- Ch. 9. Individual Decision Making -- Ch. 10. Buying

. Attention and comprehension -- 6. Attitudes and intentions -- 7. Consumer decision making -- Sect. 3

, regulatory, and political issues -- Business ethics and ethical decision making -- Strategic approaches to

Mira Lee -- The future of consumer decision making in the age of new media promotions and advertising

, stakeholder theory, and systems thinking : one approach to management decision-making -- 8. Leadership.

structures, compensation and decision making -- Sales management/tracking -- Marketing and business