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1. 
Cover image for Principles of economics
by 
Gans, Joshua, 1968- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
strategy -- 18. Competition policy -- Part 6: The economics of labour markets -- 19. The markets for the
Available: Copies:
2. 
Cover image for Microeconomics
by 
Pindyck, Robert S., VerfasserIn.
Format: 
Books
Publication Date 
2017
Excerpt: 
competitive markets -- Market structure and competitive strategy -- Market power -- Pricing with market power
Available: Copies:
3. 
Cover image for Sustainable logistics and supply chain management : principles and practices for sustainable operations and management
by 
Grant, David B., author.
Format: 
Regular print
Publication Date 
2017
Excerpt: 
Wong -- Sustainable logistics and supply chain management strategy / Chee Yew Wong -- Index.
Available: Copies:
4. 
Cover image for Organizational crisis communication
by 
Frandsen, Finn, 1956- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
crisis communication -- Basic assumptions -- Theory (1): Contingency theory -- Theory (2): The factor-position-strategy
Available: Copies:
5. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Management -- Customer Profitability -- Sales Force And Channel Management -- Pricing Strategy -- Promotion
Available: Copies:
6. 
Cover image for Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
philanthropy; Corporate social responsibility; Volunteerism; Activism -- Proactive strategy 2: Communication
Available: Copies:
7. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
strategy: creating value for target customers -- Developing the hospitality and tourism marketing mix
Available: Copies:
8. 
Cover image for Human resource management : theory and practice
by 
Bratton, John.
Format: 
Books
Publication Date 
2017
Excerpt: 
strategy and strategic HRM -- HRM outcomes and line management -- II. Employee resourcing. Workforce
Available: Copies:
9. 
Cover image for Introduction to global business : understanding the international environment and global business functions
by 
Gaspar, Julian E., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Foundations of global buisness -- Global business environment -- Global business strategy and
Available: Copies:
10. 
Cover image for Digital media and innovation : management and design strategies in communication
by 
Gershon, Richard A., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
intelligence -- Smart cities and the common good -- Facebook: social media and business strategy -- Digital
Available: Copies:
11. 
Cover image for UX for the web : build websites for user experience and usability
by 
Ritter, Marli
Format: 
Books
Publication Date 
2017
Excerpt: 
Foundation -- Research and Analyze 6 Create a UX Strategy -- Users and Content 7 Bring Your UX Strategy to
Available: Copies:
12. 
Cover image for Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement
Available: Copies:
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