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1. 
Cover image for Making the news : modernity & the mass press in nineteenth-century France
by 
De la Motte, Dean, 1961-
Format: 
Books
Publication Date 
1999
Excerpt: 
producers to consumers: Balzac's "Grande affaire" and the dynamics of literary diffusion / John R. Barberet
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2. 
Cover image for Advertising and sales promotion strategy
by 
Tellis, Gerard J., 1950-
Format: 
Books
Publication Date 
1998 1997
Excerpt: 
-- Communication Strategy. Introduction to Persuasion. How to Win and Hold Consumers' Attention. Persuasion with
Available: Copies:
by 
Hawkins, Del I.; Best, Roger; Coney, Kenneth A.
Format: 
Books
Publication Date 
1998
Excerpt: 
Consumer behavior : building marketing strategy Hawkins, Del I.; Best, Roger; Coney, Kenneth A.
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4. 
Cover image for Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
Under the radar : talking to today's cynical consumer / Bond, Jonathan, 1957-
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by 
Zikmund, William G.
Format: 
Electronic Resources
Publication Date 
1998
Excerpt: 
Consumer behavior.
Available: Copies:
6. 
Cover image for Consumer behavior and marketing action
by 
Assael, Henry.
Format: 
Books
Publication Date 
1998
Excerpt: 
Consumer behavior and marketing action / Assael, Henry.
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7. 
Cover image for Consumer behaviour : a European perspective
by 
Antonides, Gerrit, 1951-
Format: 
Books
Publication Date 
1998
Excerpt: 
Consumer behaviour : a European perspective / Antonides, Gerrit, 1951-
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by 
Burgess, Steven M.
Format: 
Books
Publication Date 
1998
Excerpt: 
Consumers -- South Africa.
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9. 
Cover image for Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Format: 
Books
Publication Date 
1998
Excerpt: 
consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic
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10. 
Cover image for Consumer behavior : building market strategy
by 
Hawkins, Del I.
Format: 
Books
Publication Date 
1998
Excerpt: 
Consumer behavior : building market strategy / Hawkins, Del I.
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11. 
Cover image for How hits happen : forecasting predictability in a chaotic marketplace
by 
Farrell, Winslow.
Format: 
Books
Publication Date 
1998
Excerpt: 
Consumer behavior -- Forecasting.
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12. 
Cover image for Marketing and consumer behaviour in Asia
by 
Pecotich, Tony
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing and consumer behaviour in Asia Pecotich, Tony
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