1051 Results Found Subscribe to search results
000000000000IIE
Print
181. 
Cover image for Managing e-commerce in business
by 
Botha, J. A. R. (Johan Abraham Reinart), 1953-
Format: 
Books
Publication Date 
2008
Excerpt: 
Internet advertising.
Available: Copies:
183. 
Cover image for Malcolm McDonald on marketing planning : understanding marketing plans and strategy
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2008 2007 2002
Excerpt: 
objectives and strategies -- 7. Advertising and sales promotion strategies -- 8. Sales strategies -- 9. Price
Available: Copies:
184. 
Cover image for Ethics in psychology and the mental health professions : standards and cases
by 
Koocher, Gerald P.
Format: 
Books
Publication Date 
2008
Excerpt: 
guidance on a wide variety of topics, including fee setting, advertising for clients, research ethics
Available: Copies:
185. 
Cover image for Marketing ethics
by 
Brenkert, George G.
Format: 
Books
Publication Date 
2008
Excerpt: 
. Distribution -- VI. Conclusion -- 4. Promotion: Advertising, Retailing, and Customers -- I. Introduction -- II
Available: Copies:
186. 
Cover image for Critical theories of mass media : then and now
by 
Taylor, Paul A., 1967-
Format: 
Books
Publication Date 
2008
Excerpt: 
impact of advertising and television violence upon children, mass media tend to be viewed as a largely
Available: Copies:
187. 
Cover image for Professional English in use marketing
by 
Farrall, Cate.
Format: 
Books
Publication Date 
2008
Excerpt: 
everything from marketing basics and the full marketing mix through the research, advertising, media and PR.
Available: Copies:
188. 
Cover image for Persuasive messages : The Process of Influence
by 
Benoit, William L.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Theory of reasoned action -- Critical consumers of persuasive messages -- Persuasion in advertising
Available: Copies:
by 
Franzosi, Roberto.
Format: 
Books
Publication Date 
2008
Excerpt: 
advertising to protest and violence : extending the range of applications.
Available: Copies:
by 
Belasen, Alan T., 1951-
Format: 
Books
Publication Date 
2008 2007
Excerpt: 
Advertising -- Ch. 10. Financial Communication and Corporate Social Responsibility -- Ch. 11. Organizational
Available: Copies:
191. 
Cover image for Media literacy
by 
Potter, W. James.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Advertising -- Mass media interactive games -- Who owns and controls the mass media? -- Privacy -- Piracy
Available: Copies:
192. 
Cover image for How to market, advertise, and promote your business or service in your own backyard
by 
Egelhoff, Tom.
Format: 
Books
Publication Date 
2008
Excerpt: 
Advertising.
Available: Copies:
Limit Search Results
Access Level
Author
Subject
Item Available