, best practices, and easy-to-use "To Do" lists packed with proven solutions from real-world case studies

information on how to measure the success of your campaigns; a range of new tools; fresh case studies

International business enterprises -- Case studies.

-- Brand heritage profiles -- Intellectual property articles -- Intellectual property case studies

, discussion questions, practical exercises and case studies to stimulate self-study, debate and reflective

The case studies included in this text allow the reader to have rare access to insightful examples

case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how

principles of marketing. It includes numerous contemporary case studies, chapter summaries and review

Corporations -- United States -- Auditing -- Case studies.

Leadership -- Case studies.

Mass murder -- Psychological aspects -- Case studies.

Organizational behavior -- Case studies.