"creative muscles," and case studies. Disciplined Dreaming shows even the stuffiest corporate bureaucracies

management. Features such as information boxes, case studies, critical thinking boxes and glossaries engage

-- Brand heritage profiles -- Intellectual property articles -- Intellectual property case studies

the real world with real-world case studies.

, discussion questions, practical exercises and case studies to stimulate self-study, debate and reflective

Strategic planning -- Case studies.

, semiotics and semantics. It features a range of case studies that demonstrate how the use of rigorous

Business ethics -- Case studies.

Organizational behavior -- Case studies.

relating to necrophilia are discussed, compared, and contrasted. A number of actual case studies are used

Marketing -- Case studies.

Water treatment plants -- Information technology -- Case studies.