. Manheim -- The internet and public policy / Helen Z. Margetts.

emergence -- Audiences for emergent transmedia drama. Spooks internet and digital gaming : immersion and

aggression: The nature of fan emotion, cognition and behavior in internet sports communities / Lance V

-to-business branding -- 6. Service brands -- 7. Retailer issues in branding -- 8. Brands on the internet -- Part 3

-- References -- Introduction -- Browser Artifacts -- Internet Explorer -- Firefox -- Chrome -- Safari -- Mail

online library -- Rely on Internet resources -- Best practices for reading activities -- Extend reading

. Using this text with distance education and virtual learning with Internet resources will enrich

Internet marketing.

Interne Kommunikation

Marketing sur Internet.

-- Key Terms -- Problems -- Selected Readings and Internet Sites -- Product/Process Innovation -- Role of

-- The role of the internet in the turnaround strategy of small businesses / Roger Elliott -- Critical