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7045. 
Cover image for Marketing communications : contexts, strategies, and applications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2002
Excerpt: 
management (KAM) ; Corporate reputaion/identity/image ; Internet strategies ; Sales promotion ; Video
Available: Copies:
7046. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2002
Excerpt: 
communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for
Available: Copies:
7047. 
Cover image for The business marketing course : managing in complex networks
by 
Ford, David, 1944-
Format: 
Books
Publication Date 
2002
Excerpt: 
Business networks -- Management.
Available: Copies:
7048. 
Cover image for Microsoft Access 2002 : illustrated complete
by 
Friedrichsen, Lisa L.
Format: 
Books
Publication Date 
2002
Excerpt: 
Database management.
Available: Copies:
7049. 
Cover image for The fall of advertising and the rise of PR
by 
Ries, Al.
Format: 
Books
Publication Date 
2002
Excerpt: 
. Pr is brand building -- Part Five: Postscripts -- P.S. for management -- P.S. for advertising -- P
Available: Copies:
7050. 
Cover image for Uncommon practice : people who deliver a great brand experience
by 
Smith, Shaun.
Format: 
Books
Publication Date 
2002
Excerpt: 
the success of these brands is the way they treat their own people. Open management, share ownership
Available: Copies:
7051. 
Cover image for Ecotourism
by 
Page, Stephen, 1963-
Format: 
Books
Publication Date 
2002
Excerpt: 
Development -- 9. Management -- 10. Marketing -- 11. Future of Ecotourism.
Available: Copies:
7053. 
Cover image for Brand leadership
by 
Aaker, David A., 1938-
Format: 
Books
Publication Date 
2002
Excerpt: 
Brand name products -- Management.
Available: Copies:
7054. 
Cover image for The marketing game! : with student CD-Rom
by 
Mason, Charlotte H.
Format: 
Books
Publication Date 
2002
Excerpt: 
Management games.
Available: Copies:
7055. 
Cover image for Global business today
by 
Hill, Charles W. L.
Format: 
Books
Publication Date 
2002
Excerpt: 
International business enterprises -- Management.
Available: Copies:
by 
Perreault, William D.
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing -- Management.
Available: Copies:
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