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685. 
Cover image for Strategic communications for nonprofits : a step-by-step guide to working with the media
by 
Bonk, Kathy, 1953-
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Chapters online : graphics, advertising, and evaluation.
Available: Copies:
686. 
Cover image for Marketing calculator : measuring and managing return on marketing investment.
by 
Powell, Guy R.
Format: 
Books
Publication Date 
2008
Excerpt: 
-making and finally be able to respond to John Wannamachers' "half of my advertising is wasted; I just don
Available: Copies:
by 
Hummel-Rossi, Barbara.
Format: 
Video disc
Publication Date 
2008
Excerpt: 
, advertising agencies, and social scientists both conduct and use these studies. Includes interviews with
Available: Copies:
688. 
Cover image for All you need is a good idea! : how to create marketing messages that actually get results
by 
Heyman, Jay H., 1939-
Format: 
Books
Publication Date 
2008
Excerpt: 
Advertising.
Available: Copies:
689. 
Cover image for Global communication
by 
Kamalipour, Yahya R.
Format: 
Books
Publication Date 
2007
Excerpt: 
/ Cees J. Hamelink -- Global communication and propaganda / Richard Vincent -- Global advertising and
Available: Copies:
690. 
Cover image for Alek : Sudanese refugee to international supermodel
by 
Wek, Alek.
Format: 
Books
Publication Date 
2007
Excerpt: 
model in hip advertising campaigns, she is working the runways for the world's leading designers. But
Available: Copies:
691. 
Cover image for Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing
Available: Copies:
692. 
Cover image for A world history of photography
by 
Rosenblum, Naomi.
Format: 
Books
Publication Date 
2007
Excerpt: 
, advertising, and photojournalism, and to the camera as a medium of personal artistic expression. Profiles are
Available: Copies:
694. 
Cover image for International marketing
by 
Kleindl, Brad Alan, 1955-
Format: 
Books
Publication Date 
2007
Excerpt: 
promotional strategies -- Lesson 9.2. International advertising -- Lesson 9.3. International selling
Available: Copies:
by 
Gabay, J. Jonathan, author.
Format: 
Books
Publication Date 
2007
Excerpt: 
Advertising copy.
Available: Copies:
by 
Gabay, J. Jonathan.
Format: 
Books
Publication Date 
2007
Excerpt: 
Advertising copy.
Available: Copies:
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