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1153.

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Available: Copies:

1154.

The new strategic brand management : creating and sustaining brand equity long term

by

Kapferer, Jean-Noël.

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Available: Copies:

1155.

Cover image for The world of fashion

The world of fashion

by

Diamond, Jay.

Format:

Books

Publication Date

2008

Available: Copies:

1156.

Cover image for Metric pattern cutting for women's wear

Metric pattern cutting for women's wear

by

Aldrich, Winifred.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0805/2007037107-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0805/2007037107-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0805/2007037107-d.html

Format:

Books

Publication Date

2008

Available: Copies:

1157.

Cover image for The Hasselblad manual

The Hasselblad manual

by

Wildi, Ernst.

Table of contents http://catdir.loc.gov/catdir/toc/fy1001/2008277132.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0901/2008277132-d.html

Format:

Books

Publication Date

2008

Available: Copies:

1158.

Cover image for Langford's advanced photography

Langford's advanced photography

by

Langford, Michael, 1933-

Format:

Books

Publication Date

2008

Available: Copies:

1159.

Cover image for Managing supply chains : a logistics approach with student CD

Managing supply chains : a logistics approach with student CD

by

Langley, C. John, 1946-

Format:

Books

Publication Date

2008

Available: Copies:

1160.

Cover image for Lighting for photography : techniques for studio and location shoots

Lighting for photography : techniques for studio and location shoots

by

Rand, Glenn.

Format:

Books

Publication Date

2008

Available: Copies:

1161.

Cover image for Writing a report : how to prepare, write and present effective reports

Writing a report : how to prepare, write and present effective reports

by

Bowden, John, 1951-

Format:

Books

Publication Date

2008

Available: Copies:

1162.

Cover image for Buyology : how everything we believe about why we buy is wrong

Buyology : how everything we believe about why we buy is wrong

by

Lindström, Martin, 1970-

Format:

Books

Publication Date

2008

Available: Copies:

1163.

Cover image for The coloured pencil artist's drawing bible

The coloured pencil artist's drawing bible

by

Strother, Jane.

Format:

Books

Publication Date

2008

Available: Copies:

1164.

Cover image for Communicating with a vision

Communicating with a vision

Communicating with a vision

by

Shober, Dianne.

Format:

Books

Publication Date

2008

Available: Copies:

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Access Level

Author

Independent Institute of Education. Design School Southern Africa.

(96)

Independent Institute of Education. Vega School of Brand Leadership.

(46)

Maritz, C. J. (C. Janse)

(25)

Affinity Advertising and Publishing.

(11)

Ching, Francis D. K., 1943-

(8)

Museum of Modern Art (New York, N.Y.)

(8)

Asensio Cerver, Francisco.

(7)

(7)

Langford, Michael, 1933-

(7)

(7)

Du Plooy-Cilliers, F. (Franzél)

(6)

Hedgecoe, John.

(6)

Kotler, Philip, author.

(6)

Lucie-Smith, Edward.

(6)

(5)

Ambrose, Gavin, author.

(5)

(5)

(5)

(5)

(5)

Strydom, J. W. (Johan Wilhelm), 1952-

(5)

The Independent Institute of Education (Vega School)

(5)

Wilhide, Elizabeth.

(5)

Bradbury, Dominic.

(4)

Burke, Rory, 1952-

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Chaffey, Dave, 1963- author.

(4)

Freeman, Michael, 1945-

(4)

(4)

Kotler, Philip.

(4)

Kotze, Phillip.

(4)

Lindström, Martin, 1970-

(4)

Moodley, Shalina.

(4)

Onstott, Scott, author.

(4)

Quirk eMarketing (Firm)

(4)

Schultz, Frances.

(4)

Stokes, Rob (eMarketing specialist)

(4)

Taschen, Angelika.

(4)

Williams, Richard, 1933-2019, author.

(4)

Aldrich, Winifred.

(3)

Ambrose, Gavin.

(3)

Beverland, Michael, author.

(3)

Brevis, Tersia, 1967-

(3)

Bridgeman Art Library.

(3)

Busselle, Michael.

(3)

Cant, M. C. (Michael Colin), 1957-

(3)

Cartier-Bresson, Henri, 1908-2004.

(3)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(3)

Evening, Martin.

(3)

Farrell, Joyce, author.

(3)

Fiell, Charlotte.

(3)

Gilliatt, Mary.

(3)

Gladwell, Malcolm, 1963-

(3)

Grant, John, 1949-

(3)

Grosenick, Uta.

(3)

Harris, Paul, 1971-

(3)

Heller, Steven.

(3)

Hicks, Roger, 1950-

(3)

International Center of Photography.

(3)

Keller, Kevin Lane, 1956-

(3)

Louw, M. (Marianne)

(3)

Machado, Ricardo.

(3)

Meggs, Philip B.

(3)

(3)

Nakamichi, Tomoko.

(3)

Newhall, Beaumont, 1908-1993.

(3)

(3)

Percy, Larry, author.

(3)

Robbins, Stephen P., 1943-

(3)

Rudansky-Kloppers, Sharon.

(3)

South African Bureau of Standards. Design Institute.

(3)

(3)

Van Leeuwen, Theo, 1947-

(3)

Van Zandt, Eleanor.

(3)

Venter, Peet, 1964-

(3)

Wegner, Trevor.

(3)

Aaker, David A.

(2)

Adams, Ansel, 1902-1984.

(2)

Advertising Media Association of South Africa.

(2)

Affinity Advertising & Publishing

(2)

Affirnity Advertising and Publishing

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Anton Hoffman Associates.

(2)

Antonelli, Paola.

(2)

Armstrong, Gary (Gary M.)

(2)

Armstrong, Gary (Gary M.), author.

(2)

Armstrong, Gary.

(2)

(2)

Bagraim, Jeffrey, contributor.

(2)

Bahamón, Alejandro.

(2)

Baker, Wendy, 1938-

(2)

Ballen, Roger, 1950-

(2)

(2)

Barker, Rachel, 1958-

(2)

Barry, R. (Robin)

(2)

Bavister, Steve.

(2)

(2)

Bendinger, Bruce.

(2)

(2)

Bestley, Russell.

(2)

Bezuidenhout, Rose-Marié.

(2)

Binggeli, Corky.

(2)

(2)

(2)

(2)

(2)

Brown, Richard, 1971-

(2)

Calvert, Sheena.

(2)

Carter, David E.

(2)

(2)

(2)

Clements, James P.

(2)

(2)

Conran, Sebastian.

(2)

Cottrell, Stella.

(2)

Cunningham, Nicole author.

(2)

(2)

Daly, Tim, 1964-

(2)

(2)

De Bono, Edward, 1933-

(2)

De La Haye, Amy.

(2)

Denzin, Norman K.

(2)

Derakhshani, Dariush, author.

(2)

Derakhshani, Randi, author.

(2)

Doordan, Dennis P.

(2)

Drewniany, Bonnie L.

(2)

Du Plooy-Cilliers, F. (Franzél), author.

(2)

(2)

(2)

Elliott, Richard H., author.

(2)

Ellis-Chadwick, Fiona, author.

(2)

(2)

Engelbrecht, W.H.

(2)

Erasmus, Barney, 1954-

(2)

Escher, M. C. (Maurits Cornelis), 1898-1972.

(2)

Evamy, Michael.

(2)

Ewing, William A.

(2)

(2)

Felton, George, 1947-

(2)

(2)

Fielding, M. L. (Michael L.), author.

(2)

Fiell, Charlotte, 1965-

(2)

Fourie, Pieter J. (Pieter Jacobus), 1950-

(2)

(2)

(2)

(2)

(2)

Gardner, Helen, 1878-1946.

(2)

Gido, Jack, 1945-

(2)

Glanfield, Colin.

(2)

(2)

Gombrich, E. H. (Ernst Hans), 1909-2001.

(2)

(2)

Grant, Robert M., 1948- author.

(2)

(2)

Grobbelaar, André.

(2)

Gössel, Peter, 1956-

(2)

(2)

Hall, Stuart, 1932-2014.

(2)

Harris, Paul, 1971- author.

(2)

Hathorn, Tobias.

(2)

Higson-Smith, Craig, 1969-

(2)

Hilliard, Elizabeth, 1960-

(2)

Holden, Kritina.

(2)

Howell, Alexander-Ross.

(2)

(2)

(2)

Hutt, Michael D.

(2)

Independent Institute of Education.

(2)

Independent Institute of Education. Vega School.

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Joseph-Armstrong, Helen.

(2)

Juroszek, Steven P.

(2)

Kapferer, Jean-Noël.

(2)

Kartajaya, Hermawan, 1947- author.

(2)

(2)

Kilmer, Rosemary, author.

(2)

Kilmer, W. Otie, author.

(2)

(2)

Kliczkowski, Sol.

(2)

(2)

Kumar, Ranjit, author.

(2)

Lamb, Charles W.

(2)

Landa, Robin, author.

(2)

Lauer, David A.

(2)

Laver, James, 1899-1975.

(2)

(2)

Leibovitz, Annie, 1949-

(2)

Leuthäuser, Gabriele, 1950-

(2)

Lidwell, William.

(2)

Lincoln, Yvonna S.

(2)

London, Barbara, 1936-

(2)

Louw, Lynette, editor.

(2)

(2)

(2)

Luscombe-Whyte, Mark.

(2)

Maivald, James J.

(2)

Maree, Kobus, 1951-

(2)

Marinovich, Greg.

(2)

Mathews, Pieter J.

(2)

Format

(1780)

(141)

Electronic Resources

(28)

(17)

(13)

Projected graphic

(4)

Visual Materials

(3)

(2)

Continuing Resources

(1)

Item Category 1

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Theses/Dissertations

Material Type

Audio-visual Material

Developer Books

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(1874)

(24)

(22)

(13)

(10)

(6)

Multiple languages

(2)

(1)

(1)

(1)

(1)

(1)

Shelf Location

On-Shelf Lecturer

On-Shelf Student

Reference Material

Standard shelving location

Store Room/Cupboard

Publication Date

Subject

(60)

Interior decoration.

(58)

(48)

Branding (Marketing)

(41)

(35)

(34)

Pictorial works.

(34)

Photography, Artistic.

(32)

(32)

Graphic design (Typography)

(29)

Commercial art.

(27)

Brand name products.

(25)

Photography -- Digital techniques.

(25)

Accounting -- Textbooks.

(24)

(24)

(23)

Handbooks and manuals.

(23)

Strategic planning.

(23)

Computer graphics.

(22)

Fashion design.

(21)

Portrait photography.

(21)

(20)

Internet marketing.

(20)

(19)

Creative ability in business.

(18)

Brand name products -- Management.

(17)

Criticism, interpretation, etc.

(17)

Drawing -- Technique.

(17)

(16)

(16)

Web sites -- Design.

(16)

(15)

Creative thinking.

(15)

Photography -- Lighting.

(15)

Communication in marketing.

(13)

Computer games -- Design.

(13)

Entrepreneurship.

(13)

Social sciences -- Research -- Methodology.

(13)

Accounting -- Problems, exercises, etc.

(12)

(12)

(12)

(12)

(11)

(11)

Brand name products -- South Africa.

(11)

House furnishings.

(11)

(11)

Social sciences -- Research.

(11)

Visual communication.

(11)

Adobe Photoshop.

(10)

Architecture, Domestic.

(10)

Art, Modern -- 20th century.

(10)

Computer games -- Programming.

(10)

Creative ability.

(10)

Industrial design.

(10)

Marketing -- South Africa -- Management.

(10)

Type and type-founding.

(10)

Advertising copy.

(9)

Architecture, Modern -- 20th century.

(9)

Clothing and dress.

(9)

Computer-aided design.

(9)

Consumer behavior.

(9)

(9)

Interior architecture.

(9)

Marketing -- Management.

(9)

Photography -- Handbooks, manuals, etc.

(9)

Research -- Methodology.

(9)

Small business -- Management.

(9)

Art -- History.

(8)

(8)

Clothing trade.

(8)

(8)

(8)

Computer animation.

(8)

Dressmaking -- Pattern design.

(8)

Dressmaking -- Patterns.

(8)

Exhibition catalogs.

(8)

Image processing -- Digital techniques.

(8)

(8)

New business enterprises.

(8)

(8)

Success in business.

(8)

Video games -- Design.

(8)

(7)

Animation (Cinematography)

(7)

(7)

Communication in design.

(7)

(7)

Design -- History -- 20th century.

(7)

(7)

Fashion designers.

(7)

Human-computer interaction.

(7)

Interior decoration -- Amateurs' manuals.

(7)

(7)

(7)

Manners and customs.

(7)

(7)

(7)

Project management.

(7)

(7)

Adobe Illustrator (Computer file)

(6)

Architecture -- History.

(6)

(6)

C# (Computer program language)

(6)

Communication visuelle.

(6)

Consumers' preferences -- South Africa.

(6)

Corporations -- South Africa.

(6)

Economic development.

(6)

(6)

English language.

(6)

Fashion drawing.

(6)

Grafische vormgeving.

(6)

Interior decoration -- History -- 20th century.

(6)

(6)

(6)

Lighting, Architectural and decorative.

(6)

(6)

Marketing research.

(6)

(6)

Oral communication.

(6)

Organizational effectiveness.

(6)

Painting -- History.

(6)

(6)

Photography -- Processing.

(6)

(6)

Social sciences -- Methodology.

(6)

Three-dimensional display systems.

(6)

Trademarks -- South Africa.

(6)

(6)

Visual perception.

(6)

Written communication.

(6)

Advertising -- South Africa.

(5)

(5)

Architectural design.

(5)

Architectural drawing -- Technique.

(5)

Architecture, Modern.

(5)

(5)

Aufsatzsammlung.

(5)

(5)

(5)

Business communication.

(5)

Business enterprises -- Finance.

(5)

Business mathematics.

(5)

Communication in management.

(5)

(5)

Consumers' preferences.

(5)

Costume design.

(5)

Decision making.

(5)

Decoration and ornament.

(5)

Developing countries.

(5)

Entrepreneurship -- South Africa.

(5)

Fashion -- History.

(5)

Fashion merchandising.

(5)

Gebrauchsgraphik.

(5)

(5)

(5)

(5)

(5)

(5)

Marketing -- South Africa.

(5)

Mass media and culture.

(5)

(5)

Organizational behavior.

(5)

Painting -- Technique.

(5)

Personnel management -- South Africa.

(5)

Photography -- Technique.

(5)

Photography, Artistic -- Exhibitions.

(5)

Photojournalism.

(5)

Problems and exercises.

(5)

Product management.

(5)

Report writing.

(5)

Space (Architecture)

(5)

Südafrika <Staat>

(5)

Tailoring (Women's)

(5)

(5)

Visuelle Kommunikation.

(5)

(5)

3ds max (Computer file)

(4)

Academic writing.

(4)

Afrikaans language -- Dictionaries -- English.

(4)

(4)

Architecture -- United States -- History -- 20th century.

(4)

Art -- Dictionaries.

(4)

Art and society.

(4)

(4)

(4)

Art, Modern -- 20th century -- Exhibitions.

(4)

Arts graphiques.

(4)

(4)

(4)

Career development.

(4)

Cartooning -- Technique.

(4)

Cinematography -- Special effects.

(4)

Clothing and dress -- History.

(4)

Commercial art -- United States -- Marketing.

(4)

Communication in organizations.

(4)

Corporations -- Finance.

(4)

Costume -- History.

(4)

Critical thinking.

(4)

(4)

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