145.
by
Winer, Russell S.
Table of contents http://www.loc.gov/catdir/toc/ecip068/2006004951.html
Format:
Books
Publication Date
2007
Excerpt:
-- Product decisions -- New product development -- Pricing -- Communications and advertising strategy
by
Chung, Yongkuk.
Table of contents only http://www.loc.gov/catdir/toc/ecip0715/2007013385.html
Format:
Books
Publication Date
2007
Excerpt:
Internet advertising.
by
Nadeau, Raymond.
Table of contents only http://www.loc.gov/catdir/toc/ecip0615/2006018778.html
Format:
Books
Publication Date
2007
Excerpt:
Advertising -- Brand name products.
by
Dubois, Pierre-Louis.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html
Format:
Books
Publication Date
2007
Excerpt:
-- 9. Advertising -- 10. Other forms of communication -- 11. Value negotiation and personal selling
by
Elliott, Richard, 1950-
Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006033911.html
Format:
Books
Publication Date
2007
Excerpt:
-- 11. Brands and advertising.
by
McDonald, Malcolm.
Format:
Books
Publication Date
2007
Excerpt:
strategies -- The communication plan: 1. the advertising and sales promotion plans -- The communication plan
by
Riggs, Thomas, 1963-
Format:
Books
Publication Date
2007
Excerpt:
Advertising campaigns -- United States -- History -- 20th century -- Encyclopedias.
by
Offer, Avner.
Format:
Books
Publication Date
2007 2006
Excerpt:
market place -- The mask of intimacy: advertising and the quality of life -- Body weight and self
153.
by
Learning Seed Company.
Format:
Video disc
Publication Date
2007
Excerpt:
Advertising -- Psychological aspects.
by
Gill, Rosalind (Rosalind Clair)
Format:
Books
Publication Date
2007
Excerpt:
Gender and the media -- Analysing gender in media texts -- Advertising and postfeminism -- News
by
Wek, Alek.
Format:
Books
Publication Date
2007
Excerpt:
model in hip advertising campaigns, she is working the runways for the world's leading designers. But
by
Etzel, Michael J.
Format:
Electronic Resources
Publication Date
2007
Excerpt:
-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing
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