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000000000000IIE
Print
by 
Winer, Russell S.
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Product decisions -- New product development -- Pricing -- Communications and advertising strategy
Available: Copies:
146. 
Cover image for Processing Web ads : the effects of animation and arousing content
by 
Chung, Yongkuk.
Format: 
Books
Publication Date 
2007
Excerpt: 
Internet advertising.
Available: Copies:
147. 
Cover image for Living brands
by 
Nadeau, Raymond.
Format: 
Books
Publication Date 
2007
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
148. 
Cover image for Marketing management : a value-creation process
by 
Dubois, Pierre-Louis.
Format: 
Books
Publication Date 
2007
Excerpt: 
-- 9. Advertising -- 10. Other forms of communication -- 11. Value negotiation and personal selling
Available: Copies:
149. 
Cover image for Strategic brand management
by 
Elliott, Richard, 1950-
Format: 
Books
Publication Date 
2007
Excerpt: 
-- 11. Brands and advertising.
Available: Copies:
150. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2007
Excerpt: 
strategies -- The communication plan: 1. the advertising and sales promotion plans -- The communication plan
Available: Copies:
by 
Riggs, Thomas, 1963-
Format: 
Books
Publication Date 
2007
Excerpt: 
Advertising campaigns -- United States -- History -- 20th century -- Encyclopedias.
Available: Copies:
152. 
Cover image for The challenge of affluence : self-control and well-being in the United States and Britain since 1950
by 
Offer, Avner.
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
market place -- The mask of intimacy: advertising and the quality of life -- Body weight and self
Available: Copies:
by 
Learning Seed Company.
Format: 
Video disc
Publication Date 
2007
Excerpt: 
Advertising -- Psychological aspects.
Available: Copies:
154. 
Cover image for Gender and the media
by 
Gill, Rosalind (Rosalind Clair)
Format: 
Books
Publication Date 
2007
Excerpt: 
Gender and the media -- Analysing gender in media texts -- Advertising and postfeminism -- News
Available: Copies:
by 
Wek, Alek.
Format: 
Books
Publication Date 
2007
Excerpt: 
model in hip advertising campaigns, she is working the runways for the world's leading designers. But
Available: Copies:
156. 
Cover image for Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing
Available: Copies:
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