1049 Results Found
000000000000IIE
2137.
by
Cateora, Philip R.
Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html
Format:
Books
Publication Date
2007
Excerpt:
Communications and International Advertising -- Personal Selling and Sales Management -- Pricing for
2138.
by
Coombs, W. Timothy.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0616/2006020245.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-d.html
Format:
Books
Publication Date
2007
Excerpt:
-- Nazi anti-tobacco campaign -- Mixing social and policy changes : direct-to-consumer advertising and big
2139.
by
Elliott, Richard, 1950-
Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006033911.html
Format:
Books
Publication Date
2007
Excerpt:
-- 11. Brands and advertising.
2140.
by
Winer, Russell S.
Table of contents http://www.loc.gov/catdir/toc/ecip068/2006004951.html
Format:
Books
Publication Date
2007
Excerpt:
-- Product decisions -- New product development -- Pricing -- Communications and advertising strategy
2141.
by
Chung, Yongkuk.
Table of contents only http://www.loc.gov/catdir/toc/ecip0715/2007013385.html
Format:
Books
Publication Date
2007
Excerpt:
Internet advertising.
2142.
by
Nadeau, Raymond.
Table of contents only http://www.loc.gov/catdir/toc/ecip0615/2006018778.html
Format:
Books
Publication Date
2007
Excerpt:
Advertising -- Brand name products.
2143.
by
Dubois, Pierre-Louis.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html
Format:
Books
Publication Date
2007
Excerpt:
-- 9. Advertising -- 10. Other forms of communication -- 11. Value negotiation and personal selling
2144.
by
McDonald, Malcolm.
Format:
Books
Publication Date
2007
Excerpt:
strategies -- The communication plan: 1. the advertising and sales promotion plans -- The communication plan
2145.
by
Riggs, Thomas, 1963-
Format:
Books
Publication Date
2007
Excerpt:
Advertising campaigns -- United States -- History -- 20th century -- Encyclopedias.
2146.
by
Offer, Avner.
Format:
Books
Publication Date
2007 2006
Excerpt:
market place -- The mask of intimacy: advertising and the quality of life -- Body weight and self
2147.
by
Arnett, Jeffrey Jensen.
Publisher description http://www.loc.gov/catdir/enhancements/fy0658/2006016723-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0658/2006016723-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0734/2006016723-b.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0658/2006016723-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0734/2006016723-b.html
Format:
Books
Publication Date
2007
Excerpt:
and eating disorders, popular music lyrics, advertising, digital music downloading, parental
2148.
by
Gill, Rosalind (Rosalind Clair)
Format:
Books
Publication Date
2007
Excerpt:
Gender and the media -- Analysing gender in media texts -- Advertising and postfeminism -- News
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