"creative muscles," and case studies. Disciplined Dreaming shows even the stuffiest corporate bureaucracies

management. Features such as information boxes, case studies, critical thinking boxes and glossaries engage

-- Brand heritage profiles -- Intellectual property articles -- Intellectual property case studies

. What Did We Learn from the Case Studies? -- Interview with Gary Marsden -- 13. An Evaluation Framework

the real world with real-world case studies.

The case studies included in this text allow the reader to have rare access to insightful examples

archival resources --9. Case studies, qualitative interviews and focus groups --10. Observation --11

principles of marketing. It includes numerous contemporary case studies, chapter summaries and review

Strategic planning -- Case studies.

Leadership -- Case studies.

that examines how to sell to multiple stakeholders. New case studies have also been added to several

. Clearly written, without jargon, specific coaching techniques are illustrated through short case studies