-Cultural Consumer Behavior: An International Perspective -- pt. IV. The consumer's decision making process. 15

documentation -- Writing and designing a complete program -- Making decisions -- Looping -- Control breaks

-- Understanding Consumer Decision-Making -- Assessing the Competitive Situation -- Information for Marketing

. Information systems in decision making -- Ch. 12. Decision support systems -- Ch. 13. Artificial intelligence

cultural and ethical environment -- Planning : Decision making ; The basic planning process ; Strategic

-- Learning Objectives -- Role of Marketing Research in Managerial Decision Making -- Factors that Influence

Marketing -- Decision making -- Case studies.

Decision Making -- Quantitative Module: Quantitative Decision-Making Aids -- Organizing -- Basic

decision-making -- Activity-based costing -- Pricing decisions and profitability analysis -- Decision-making

Decision making.

Firm -- Ch. 11. Enhancing Management Decision Making for the Digital Firm -- Pt. IV. Building

charismatic decision maker -- Ch. 4. Persuading the charismatic decision maker -- Ch. 5. The thinker decision