76 Results Found
000000000000IIE
61.
by
Haig, Matt.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html
Inhaltsverzeichnis Brand failures
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html
Inhaltsverzeichnis Brand failures
Format:
Books
Publication Date
2003
Excerpt:
-million dollar advertising campaigns only to sink without trace. He also looks at acknowledged brand mistakes
62.
by
Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Format:
Books
Publication Date
2001
Excerpt:
Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising
63.
by
Berger, Warren.
Format:
Books
Publication Date
2001
Excerpt:
Advertising today / Berger, Warren.
64.
by
Miller, Anistatia R., 1952-
Format:
Books
Publication Date
2000
Excerpt:
information on how the use of certain symbols will influence public response to advertising campaigns, annual
65.
by
Atkin, Charles K.
Format:
Books
Publication Date
2000
Excerpt:
Public communication campaigns / Atkin, Charles K.
66.
by
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2000 1999
Excerpt:
Advertising : principles & practice / Wells, William, 1926-
67.
by
Weinreich, Len.
Format:
Books
Publication Date
1999
Excerpt:
11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Weinreich, Len.
68.
by
Morgan, Adam, 1969-
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html
Format:
Books
Publication Date
1999
Excerpt:
TBWA (the international advertising agency behind the campaigns for such brands as Absolut vodka, Apple
69.
by
Goldman, Robert, 1949-
ebrary http://site.ebrary.com/id/10369665
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=45541
Google http://books.google.com/books?id=aCGTAAAAIAAJ
MyiLibrary http://www.myilibrary.com?id=255942
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/98061739-t.html
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=45541
Google http://books.google.com/books?id=aCGTAAAAIAAJ
MyiLibrary http://www.myilibrary.com?id=255942
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/98061739-t.html
Format:
Electronic Resources
Publication Date
1998
Excerpt:
Advertising campaigns -- Psychological aspects.
70.
by
Bond, Jonathan, 1957-
Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar
Format:
Books
Publication Date
1998
Excerpt:
Advertising campaigns -- United States.
71.
by
Steel, Jon.
Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html
Format:
Books
Publication Date
1998
Excerpt:
Advertising campaigns -- United States -- Planning.
by
Rensburg, Ronel S.
Format:
Books
Publication Date
1996
Excerpt:
Advertising campaigns.
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