Search Results for Customer loyalty.

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61.

Kellogg on branding : the marketing faculty of the Kellogg School of Management

Tybout, Alice M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html

Format:

Books

Publication Date

2005

Excerpt:

Customer relations -- Management.

Available: Copies:

62.

The culting of brands : when customers become true believers

Atkin, Douglas.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html

Format:

Books

Publication Date

2004

Excerpt:

Customer loyalty.

Available: Copies:

63.

The culting of brands : turn your customers into true believers

Atkin, Douglas.

Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html

Format:

Books

Publication Date

2004

Excerpt:

Customer loyalty.

Available: Copies:

64.

Grasping service marketing

Jordaan, Yolanda.

Format:

Books

Publication Date

2004

Excerpt:

Customer services.

Available: Copies:

65.

Consumer insight : how to use data and market research to get closer to your customer

Stone, Merlin, 1948-

Table of contents http://www.loc.gov/catdir/toc/ecip0419/2004014622.html

Format:

Books

Publication Date

2004

Excerpt:

Consumer insight : how to use data and market research to get closer to your customer / Stone

Available: Copies:

66.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2003 2002

Excerpt:

managing products -- Internal marketing -- Building customer loyalty through quality -- Pricing products

Available: Copies:

67.

Mastering the complex sale : how to compete and win when the stakes are high!

Thull, Jeff, 1949-

Table of contents http://www.loc.gov/catdir/toc/wiley031/2002153141.html
Publisher description http://www.loc.gov/catdir/description/wiley039/2002153141.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley045/2002153141.html

Format:

Books

Publication Date

2003

Excerpt:

rather than confrontation, and the most formidable barrier of all to your competition - customer loyalty

Available: Copies:

68.

AdValue : twenty ways advertising works for business

Butterfield, Leslie, 1952-

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=288850
ebrary http://site.ebrary.com/id/10169897
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=104763
MyiLibrary http://www.myilibrary.com?id=96636
Taylor & Francis http://www.tandfebooks.com/isbn/9780080471877

Format:

Electronic Resources

Publication Date

2003

Excerpt:

advertising works' / Tim Broadbent -- How advertising affects customer loyalty / Andrew Crosthwaite -- Long

Available: Copies:

69.

AdValue : twenty ways advertising works for business

Butterfield, Leslie, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/els031/2002043685.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2002043685.html

Format:

Books

Publication Date

2003

Excerpt:

advertising works' / Tim Broadbent -- How advertising affects customer loyalty / Andrew Crosthwaite -- Long

Available: Copies:

70.

Consumer behaviour : implications for marketing strategy

Neal, Cathy M.

Format:

Books

Publication Date

2002

Excerpt:

alternatives; 6. Outlet selection and purchase; 7. Postpurchase processes, customer satisfaction and consumer

Available: Copies:

71.

Principles of service marketing and management

Lovelock, Christopher H.

Format:

Books

Publication Date

2002

Excerpt:

Processes -- pt. 2. The Service Customer -- ch. 3. Managing Service Encounters -- ch. 4. Customer Behavior

Available: Copies:

72.

Customer equity : building and managing relationships as valuable assets

Blattberg, Robert C., 1942-

Format:

Books

Publication Date

2001

Excerpt:

Customer loyalty.

Available: Copies:

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