IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
82 Results Found Subscribe to search results
000000000000IIE
Print
61. 
Cover image for Market-based management : strategies for growing customer value and profitability
Market-based management : strategies for growing customer value and profitability
by 
Best, Roger J.
Format: 
Books
Publication Date 
2005
Excerpt: 
Market-based management : strategies for growing customer value and profitability / Best, Roger J.
Available: Copies:
63. 
Cover image for The culting of brands : turn your customers into true believers
The culting of brands : turn your customers into true believers
by 
Atkin, Douglas.
Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Customer loyalty.
Available: Copies:
64. 
Cover image for Consumer insight : how to use data and market research to get closer to your customer
Consumer insight : how to use data and market research to get closer to your customer
by 
Stone, Merlin, 1948-
Table of contents http://www.loc.gov/catdir/toc/ecip0419/2004014622.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer insight : how to use data and market research to get closer to your customer / Stone
Available: Copies:
65. 
Cover image for Grasping service marketing
Grasping service marketing
Grasping service marketing
by 
Jordaan, Yolanda.
Format: 
Books
Publication Date 
2004
Excerpt: 
Customer services.
Available: Copies:
66. 
Cover image for AdValue : twenty ways advertising works for business
AdValue : twenty ways advertising works for business
by 
Butterfield, Leslie, 1952-
Table of contents http://catdir.loc.gov/catdir/toc/els031/2002043685.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2002043685.html
Format: 
Books
Publication Date 
2003
Excerpt: 
advertising works' / Tim Broadbent -- How advertising affects customer loyalty / Andrew Crosthwaite -- Long
Available: Copies:
67. 
Cover image for Mastering the complex sale : how to compete and win when the stakes are high!
Mastering the complex sale : how to compete and win when the stakes are high!
by 
Thull, Jeff, 1949-
Table of contents http://www.loc.gov/catdir/toc/wiley031/2002153141.html
Publisher description http://www.loc.gov/catdir/description/wiley039/2002153141.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley045/2002153141.html
Format: 
Books
Publication Date 
2003
Excerpt: 
rather than confrontation, and the most formidable barrier of all to your competition - customer loyalty
Available: Copies:
68. 
Cover image for AdValue : twenty ways advertising works for business
AdValue : twenty ways advertising works for business
by 
Butterfield, Leslie, 1952-
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=288850
ebrary http://site.ebrary.com/id/10169897
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=104763
MyiLibrary http://www.myilibrary.com?id=96636
Taylor & Francis http://www.tandfebooks.com/isbn/9780080471877
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
advertising works' / Tim Broadbent -- How advertising affects customer loyalty / Andrew Crosthwaite -- Long
Available: Copies:
69. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
managing products -- Internal marketing -- Building customer loyalty through quality -- Pricing products
Available: Copies:
70. 
Cover image for Principles of service marketing and management
Principles of service marketing and management
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
2002
Excerpt: 
Processes -- pt. 2. The Service Customer -- ch. 3. Managing Service Encounters -- ch. 4. Customer Behavior
Available: Copies:
71. 
Cover image for Consumer behaviour : implications for marketing strategy
Consumer behaviour : implications for marketing strategy
Consumer behaviour : implications for marketing strategy
by 
Neal, Cathy M.
Format: 
Books
Publication Date 
2002
Excerpt: 
alternatives; 6. Outlet selection and purchase; 7. Postpurchase processes, customer satisfaction and consumer
Available: Copies:
72. 
Cover image for Customer equity : building and managing relationships as valuable assets
Customer equity : building and managing relationships as valuable assets
by 
Blattberg, Robert C., 1942-
Format: 
Books
Publication Date 
2001
Excerpt: 
Customer loyalty.
Available: Copies:
Limit Search Results
Access Level
Author
Kotler, Philip.
(5)
Independent Institute of Education. Vega School of Brand Leadership.
(4)
Bowen, John (John T.), 1948-
(3)
Makens, James C.
(3)
Roberts-Lombard, Mornay, editor.
(3)
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Customer loyalty.
(16)
Customer relations.
(16)
Customer services.
(11)
Marketing -- Management.
(8)
Marketing.
(8)
Item Available
Advanced Search Location