Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

The 21st century food market vendor

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

Context planning and channel innovation : reading pack

Principles of strategic thinking : reading pack.

The importance of internal communication within organisations towards building brand identity

An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate model

A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport

How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers

Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation age