Research; Phase 2: Strategy; Phase 3: Tactics; Phase 4: Evaluative Research -- Effective Creativity.

-- Public relations' professionalism and ethics -- Public relations specialisms -- Media relations

marketing, 11) Marketing research, 12) Tourism marketing ethics.

environment, which he operationalizes within the context of corporate social responsibility, business ethics

-oriented research tradition -- Box 6.1 Methodological controversies -- Situational crisis communication theory (SCCT

The basics of social research / Babbie, Earl R., author.

/Process: Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- The publics

Research design : quantitative, qualitative, mixed methods, arts-based, and community-based

advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision

Research methods for the behavioral sciences / Gravetter, Frederick J., author.

Introduction to research : understanding and applying multiple strategies / DePoy, Elizabeth

. Qualitative research methods -- 10. Planning and evaluation of community-based health promotion -- Part 4