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61. 
Cover image for Media ethics : cases and moral reasoning
Media ethics : cases and moral reasoning
by 
Christians, Clifford G.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0815/2008015150.html
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Shocking: the case for due diligence -- Blowing up the wall: advertising and editorial content -- Selling
Available: Copies:
62. 
Cover image for Children, adolescents, and the media
Children, adolescents, and the media
by 
Strasburger, Victor C., 1949-
Format: 
Books
Publication Date 
2009
Excerpt: 
-- The internet / Edward Donnerstein -- The family and media -- Media literacy/media education : solution
Available: Copies:
65. 
Cover image for Web marketing for dummies
Web marketing for dummies
Web marketing for dummies
by 
Zimmerman, Jan.
Format: 
Books
Publication Date 
2009
Excerpt: 
Internet advertising.
Available: Copies:
67. 
Cover image for The digital handshake : seven proven strategies to grow your business using social media
The digital handshake : seven proven strategies to grow your business using social media
by 
Chaney, Paul, 1955-
Format: 
Books
Publication Date 
2009
Excerpt: 
Internet advertising.
Available: Copies:
68. 
Cover image for Advertising and the mind of the consumer : what works, what doesn't, and why.
Advertising and the mind of the consumer : what works, what doesn't, and why.
Advertising and the mind of the consumer : what works, what doesn't, and why.
by 
Sutherland, Max.
Format: 
Books
Publication Date 
2008
Excerpt: 
Advertising and the mind of the consumer : what works, what doesn't, and why. Sutherland, Max.
Available: Copies:
69. 
Cover image for Managing e-commerce in business
Managing e-commerce in business
Managing e-commerce in business
by 
Botha, J. A. R. (Johan Abraham Reinart), 1953-
Format: 
Books
Publication Date 
2008
Excerpt: 
Internet advertising.
Available: Copies:
70. 
Cover image for Statistical methods in e-commerce research
Statistical methods in e-commerce research
by 
Jank, Wolfgang, 1970-
Publisher description http://www.loc.gov/catdir/enhancements/fy0808/2007050394-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007050394-t.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Statistical challenges in Internet advertising / Deepak Agarwal -- How has e-commerce research
Available: Copies:
71. 
Cover image for The long tail : how endless choice is creating unlimited demand
The long tail : how endless choice is creating unlimited demand
The long tail : how endless choice is creating unlimited demand
by 
Anderson, Chris, 1961-
Format: 
Books
Publication Date 
2007
Excerpt: 
Internet.
Available: Copies:
72. 
Cover image for It's not just PR : public relations in society
It's not just PR : public relations in society
It's not just PR : public relations in society
by 
Coombs, W. Timothy.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0616/2006020245.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Nazi anti-tobacco campaign -- Mixing social and policy changes : direct-to-consumer advertising and big
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Belch, George E. (George Edward), 1951-
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